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Case

Avena Kinesia (A)

By Arias, José Francisco / Nueno, José Luis

Marketing

La jefa de producto de Avena Kinesia se encuentra en la encrucijada de fijar precios de transferencia para un Gel de Avena. La empresa que lanza el producto no ha hecho un lanzamiento en la categoría en varios años.

Collection: IESE (España)

Ref: M-1007

Format: PDF

Number of pages: 21

Publication Date: Nov 1, 1995

Language: Spanish, English

Review date: Nov 1, 1995

Description

Year: 1994

Geographic Setting: España

Avena Kinesia (A)

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Avena Kinesia (A)

Description

Avena Kinesia (A)

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