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Case

Bajaj Auto Ltd. (Spanish Version)

By Quelch, John A. / Laidler, Nathalie

Marketing

Bajaj Auto Ltd., el segundo mayor fabricante del mundo de dos y tres ruedas de vehículos, se enfrenta a la creciente competencia en el mercado interior indio. El caso evalúa las respuestas adecuadas de comercialización, tanto en los mercados de comercialización y la exportación de la India.

Collection: HBSP (USA)

Ref: HBS-513S04

Format: PDF

Number of pages: 29

Publication Date: Jun 3, 1993

Language: Spanish

Review date: Jul 24, 1996

What material is included in this case:

Other supplements

Description

Year: 1993

Geographic Setting: India

Industry Setting: Automotive

Bajaj Auto Ltd. (Spanish Version)

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Bajaj Auto Ltd. (Spanish Version)

What material is included in this case:

Description

Bajaj Auto Ltd. (Spanish Version)

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