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    Bella Healthcare India

    Leonard, Dorothy ; Yong, Sunru

    English , Spanish

    • Reference: HBS-4440-E

    • Year: Event Year Start:2011

    • Number of pages: 12

    • Geographic Setting: Geographic Setting:India

    • Publication Date: Apr 27, 2012

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Industry Setting:Medical equipment & devices

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    Description

    Bella Healthcare India was originally established in Bangalore as a low-cost manufacturing facility for a U.S.-based cardiology equipment developer. Under country manager Joseph Cherian it evolved considerably, developing its own research and development capabilities. Strengthened by investment in technical training and a shift in culture and mindset, the India team developed and launched its first successful product in 2005 under the guidance of Cherian and American Jeremy Manning, the Bella India director of R&D. Their success led them to a joint product development venture with the parent company, but organizational, technical, and cultural issues resulted in its cancellation. After this disappointing failure, is Bella India ready to lead a new product development project? If so, is the new project proposed by Cherian the right one to recover with?

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    Keywords

    Cross-cultural Relations International business Organizational development Product development Productivity R&D Strategy