Bisutería Elegante, S.A. (BiElSA) (A)
The BiElSA case aims to analyze reactive change processes. It focuses on a company immersed in the economic crisis triggered by the subprime mortgage meltdown, with specific ramifications in Spain that have led to a drop in consumption. BiElSA, a company specializing in high-end fashion jewelry, has a brilliant track record. However, over the past three years, a decline in consumption and changes in the business model of its competitors and in consumer tastes, combined with poor organization, have caused it to go into losses.
Collection: IESE (España)
Ref: DPO-270-E
Format: PDF
Number of pages: 6
Publication Date: Jan 10, 2013
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Description
The BiElSA case aims to analyze reactive change processes. It focuses on a company immersed in the economic crisis triggered by the subprime mortgage meltdown, with specific ramifications in Spain that have led to a drop in consumption. BiElSA, a company specializing in high-end fashion jewelry, has a brilliant track record. However, over the past three years, a decline in consumption and changes in the business model of its competitors and in consumer tastes, combined with poor organization, have caused it to go into losses.
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Year: 2012
Geographic Setting: Spain
Learning Objective
To study active changes , observe the effect of cognitive dissonance, and analyze union relations in the new context created by the 2012 labor reform in Spain. The case can be used in all types of programs (MBA, programs for individuals, seminars, etc.) that include the study of organizational change.
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"Bisutería Elegante, S.A. (BiElSA) (A)"
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