Toggle Nav
My Cart
English
Español
Menu
Account
  • Log in / Register
    • Language
    English
    Español

    Brand Purpose

    Whitler, Kimberly A. ; Pohl, Mark

    English , Spanish

    • Reference: DARDEN-M-1016-E

    • Number of pages: 14

    • Publication Date: Aug 20, 2021

    • Source: Darden University of Virginia (USA)

    • Type of Document: Technical Note

    Grouped product items
    Format Language Reference Use Qty Price Preview
    pdf English DARDEN-M-1016-E
    As low as €8.20
    		Preview

    You already have a subscription
    To order please contact the person in charge of academic purchases in your university.
    You'll be able to order once your profile has been validated.

    Description

    This technical note will help provide insight on what a brand purpose is, why it matters, and how companies can vary in their design and application of brand purpose. Since the concept of brand purpose is an emerging idea, growing in importance within the

    Keywords

    brand purpose Branding Decision-making Marketing Social issues