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Case

Caja Mediterránea de Ahorro (A)

By García, David L. / Agell, Pere / Segarra, José Antonio

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La Caja Mediterránea de Ahorro -caja de ámbito local con sede en Gerona- ha decidido expandir sus actividades abriendo nuevas oficinas en Barcelona ciudad. Para ello ha realizado un estudio «AD-HOC» sobre el comportamiento financiero de los potenciales clientes y sobre la imagen de las entidades financieras competidoras. A partir de la interpretación de los resultados de la investigsación hay que decidir qué segmentos son los más interesantes y cuál debe ser la imagen a transmitir.

Collection: IESE (España)

Ref: M-1028

Format: PDF

Number of pages: 17

Publication Date: Jan 1, 1997

Language: Spanish

Review date: Jan 1, 1997

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Year: 1996

Geographic Setting: España

Caja Mediterránea de Ahorro (A)

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Caja Mediterránea de Ahorro (A)

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Caja Mediterránea de Ahorro (A)

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