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Supplementary Case

Caja Mediterránea de Ahorro (B)

By García, David L. / Agell, Pere / Segarra, José Antonio

Marketing

La Dirección de Caja Mediterránea de Ahorro debe interpretar una investigación de los clientes potenciales del área de Barcelona ciudad. Realizada en base al análisis conjunto. ¿Cómo está segmentado el mercado? ¿Qué volumen y características tiene cada uno de los segmentos?

Collection: IESE (España)

Ref: M-1029

Format: PDF

Number of pages: 10

Publication Date: Jan 1, 1997

Language: Spanish

Review date: Jan 1, 1997

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Description

Year: 1996

Geographic Setting: España

Caja Mediterránea de Ahorro (B)

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Caja Mediterránea de Ahorro (B)

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Caja Mediterránea de Ahorro (B)

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