Cameron Auto Parts: Early Internationalization (Spanish version)

  • Reference: IVEY-W28419

  • Year: 2013

  • Number of pages: 10

  • Geographic Setting: United States; United Kingdom; European Union

  • Publication Date: Jan 5, 2017

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

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Description

This case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers in 2013. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A full class sequel to this case is available, titled Cameron Auto Parts: Joint Ventures, Licensing or Exporting, 9B16M044.

Learning Objective

When taught back-to-back, the Cameron Auto Parts cases permit a comprehensive discussion of exporting, licensing, or joint ventures as strategic options in the internationalization process.

Keywords

Corporate strategy Exporting joint venture Licensing SME