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    Canal Satélite Digital (C)

    Comín, Marta ; Valor Sabatier, Josep

    Spanish , English

    • Reference: M-1220

    • Year: 2008

    • Number of pages: 3

    • Geographic Setting: España

    • Publication Date: Dec 17, 2008

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    En noviembre de 2008, la plataforma de TV vía satélite de pago Digital Plus continuaba a la venta. Pero varios factores reducían el valor de Digital Plus, entre ellos la pérdida de abonados, el excesivo endeudamiento y, sobre todo, la guerra del fútbol.

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    Keywords

    Estrategia competitiva Marketing Nuevas tecnologías