Cardagin: Local Mobile Rewards

  • Reference: DARDEN-M-0825-E

  • Number of pages: 14

  • Publication Date: Dec 15, 2011

  • Fecha de edición: Jun 3, 2014

  • Source: Darden University of Virginia (USA)

  • Type of Document: Case

  • Industry Setting: Media/Communications

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Cardagin, a new start-up in the increasingly competitive space of consumer/merchant apps for smartphones, is reaching an inflection point: decisions it makes at this stage can determine whether it becomes a national presence or an also-ran. The CEO needs to demonstrate the value of Cardagin's service to retailers and consumers in compelling ways. The case provides students an opportunity to analyze a new digital venture, explore expansion options, and evaluate the challenges in working with many small businesses, each with its own idiosyncrasies.

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