Catalá, S.A.

By Díaz, Rubén / Font, Vicente

Marketing

El aumento de la competencia, acompañado de unas rebajas importantes en precios hace perder participación de mercado a la empresa. Diversas medidas promocionales no logran enderezar la situación. La entrada en el Mercado Común de España y su problema técnico agravan aún más la situación.

Collection: IESE (España)

Ref: M-760

Format: PDF

Number of pages: 13

Publication Date: Jan 1, 1989

Language: Spanish

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Catalá, S.A.

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Catalá, S.A.

Description

Catalá, S.A.

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