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136 items were found using the following search criteria
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Mixing Music and Math (Spanish version)
Elberse, Anita; Eliashberg, Jehoshua; Villanueva, JulianCase HBS-506S18MarketingIn 2003, Mike McCready, CEO of Barcelona-based Polyphonic HMI, was preparing to launch an artificial intelligence tool that could create significant value for music businesses. The technology, referred to as Hit Song Science (HSS), analyzed the mathematical characteristics of music and compared them to characteristics of past music hits, making it possible to determine a new song's hit potential. McCready must decide on a target market--record co...Starting at €8.20
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Brief History of Decision Making (Spanish version)
Buchanan, Leigh; O'Connell, AndrewArticle HBS-R0601BLeadership and People ManagementThe debunking of Descartes' rational man threatens to swamp our confidence in our choices. Is it really surprising, then, that even as technology dramatically increases our access to information, Malcolm Gladwell extols the virtues of gut decisions made, literally, in the blink of an eye?Starting at €8.20
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The Next Scientific Revolution
Hey, TonyArticle HBS-R1011B-EStrategyFor decades, computer scientists have tried to teach computers to think like human experts. Until recently, most of those efforts have failed to come close to generating the creative insights and solutions that seem to come naturally to the best researchers, doctors, and engineers. But now, Tony Hey, a VP of Microsoft Research, says we're witnessing the dawn of a new generation of powerful computer tools that can "mash up" vast quantities of data...Starting at €8.20
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Beyond Automation (Spanish version)
Davenport, Thomas H.; Kirby, JuliaArticle HBS-R1506CStrategyUnless we find as many tasks to give humans as we find to take away from them, all the social and psychological ills of joblessness will grow, from economic recession to youth unemployment to individual crises of identity. What if, the authors ask, we were to reframe the situation? What if we were to uncover new feats that people might achieve if they had better thinking machines to assist them? We could reframe the threat of automation as an op...Starting at €8.20
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Beyond Automation
Davenport, Thomas H.; Kirby, JuliaArticle HBS-R1506C-EPeople in all walks of life are rightly concerned about advancing automation: Unless we find as many tasks to give humans as we find to take away from them, all the social and psychological ills of joblessness will grow, from economic recession to youth unemployment to individual crises of identity. What if, the authors ask, we were to reframe the situation? What if we were to uncover new feats that people might achieve if they had better think...Starting at €8.20
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The President of SRI Ventures on Bringing Siri to Life
Winarsky, NormanArticle HBS-R1509A-EEntrepreneurshipThe market vision that led to Siri, the virtual personal assistant that's now an integral part of Apple's iPhone, can be traced back to 2003, when a mobile phone's primary applications were still limited to ringtones and messaging. The author and his colleagues at SRI International recognized that the phone's growing capabilities would eventually put a communicating supercomputer in everyone's pocket. They believed that their company was well sui...Starting at €8.20
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Numenta: Inventing and (or) Commercializing AI
Yoffie, David B.; Kind, Liz; Shimol, David BenCase HBS-716469-EStrategyIn March 2016, Donna Dubinsky (co-founder and CEO) and Jeff Hawkins (co-founder) were struggling with a key question: could Numenta be successful in both creating fundamental technology and building a commercial business? Located in Redwood City, CA, Numenta was founded in 2005 to expand Hawkins' research on the human brain, with the goal of "reverse engineering the neocortex" and then creating machines based on biological principals. Ultimately,...Starting at €8.20
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Predicting Consumer Tastes with Big Data at Gap (Spanish version)
Israeli, Ayelet; Avery, JillCase HBS-518S30MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
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Predicting Consumer Tastes with Big Data at Gap
Israeli, Ayelet; Avery, JillCase HBS-517115-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
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IBM Transforming, 2012-2016: Ginni Rometty Steers Watson, Teaching Note
Kanter, Rosabeth Moss; Cohen, JonathanTeaching Note HBS-317126-ETeaching note for case 317046.Starting at €0.00