This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
SF Express: From Delivery to E-Commerce
Zhu, Feng; Lane, DavidCase HBS-616003-EService and Operations ManagementShunfeng Express (SF), China's leading express delivery firm, in May 2014 opened the first 500 of several thousand Heike stores, which allowed consumers to buy and try out SF's own e-commerce offerings, in addition to other services. As an example of China's "online-to-offline" trend in e-commerce, Heike stores allowed SF to leverage its logistics and IT expertise to differentiate itself from its rivals in express delivery. As yet unclear was whe...Starting at €8.20
-
Día China: la estratégia digital más allá del e-commerce
Audicana Arcas, Julio; Rodríguez Bouzo, SilviaCase IIST-PI-171Service and Operations ManagementEl caso narra la aventura del líder del discount español en un mercado “mutante a una velocidad de vértigo”, donde la venta on-line de productos de gran consumo es ya cercana 13%, gracias al auge de las redes sociales y al desarrollo de las compras y pagos a través de los móviles. Con cerca de 400 supermercados en Shanghai y una reducida cuota de mercado, DIA TIAN TIAN (filial china de DIA) opta por una estrategia independiente de la matriz españ...Starting at €8.20
-
SF Express: From Delivery to E-Commerce, Teaching Note
Zhu, FengTeaching Note HBS-616018-EService and Operations ManagementTeaching note for case 616003.Starting at €0.00
-
Rescate en el Egeo
IESE InsightArticle ART-2852Service and Operations ManagementDesde que Óscar Camps llegó a la isla de Lesbos, ha asistido a miles de refugiados con el equipo de socorristas de Proactiva Open Arms. A pesar de los obstáculos de todo tipo, ha conseguido su objetivo: hacer un poco más segura la travesía de los migrantes en el Mediterráneo. Su caso muestra algunas claves para llevar un proyecto a buen puerto.Starting at €8.20
-
Los puntos negros de la nueva Ruta de la Seda
Ribera Segura, Jaume; Castillo, CristinaArticle ART-2081Service and Operations ManagementEn los últimos meses se ha acentuado el fenómeno de la relocalización desde China. Aunque habitualmente se apunta al encarecimiento de la mano de obra y otros factores de producción como la principal causa de esta tendencia, lo cierto es que una parte del margen se pierde debido a las ineficiencias en los distintos eslabones de la cadena de suministro entre China y Europa. Un estudio realizado por CEIBS analiza el papel de cada agente de la caden...Starting at €8.20
-
Managing the Migrant Crisis
IESE InsightArticle ART-2852-EService and Operations ManagementAs the director of Proactiva Serveis Aquàtics, which provides sea rescue services along Spain's Mediterranean coast, Oscar Camps was appalled to see the wrenching images of migrants drowning. He resolved to do whatever he could to stop this human tragedy taking place on Europe's doorstep. His initiative provides some keys for others looking to beat the odds and help steer their project to a safe harbor.Starting at €8.20
-
Untangling the Knots in the New Silk Route
Ribera Segura, Jaume; Castillo, CristinaArticle ART-2081-EService and Operations ManagementWhile China remains the worlds factory, some companies are starting to realize that the extraordinary margins they once enjoyed are steadily being eroded. Why? The rising costs of raw materials and labor only partially explain why a growing number of companies are opting to bring back part or all of the production that they had previously outsourced to China. More likely, the disjointed and inefficient supply chain between China and Europe is th...Starting at €8.20
-
Statistical Quality Control for Process Improvement (Spanish version)
Bohn, Roger E.Case HBS-616S10Service and Operations ManagementDescribes systematic methods for process debugging and improvement, based on statistical quality control. Examples are from manufacturing settings, but techniques are also useful for services and sales, and to quantity improvement as well as quality improvement.Starting at €8.20
-
ShopClues.com: Turning Logistics into a Competitive Advantage
Anupama PrasharCase IVEY-9B17D008-EService and Operations Management, StrategyIn March 2016, the senior director of logistics and fulfillment at ShopClues.com, a leading online marketplace headquartered in Gurgaon, India, reflected on the positive turnaround in the company’s logistics strategy. Until 2014, the company had depended on air transport for shipment delivery, which limited it to Tier 1, Tier 2, and a few Tier 3 cities. It had relied entirely on the few national courier services available. These services had high...Starting at €8.20
-
Parentune.com: Partnering Parents
Anupama PrasharCase IVEY-9B17D002-EEntrepreneurship, Service and Operations Management, StrategyIn June 2016, the founder and chief executive officer of Parentune.com, a rapidly growing online parents’ community based in Gurgaon, India, was feeling the pressure of keeping his parenting support service relevant to the changing needs of millennial parents. Parentune.com supported parents at all stages of parenting by networking parents and experts. Since Parentune.com launched in November 2012, more than one million parents had become members...Starting at €8.20