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Beyond 20/20: The model of the Fernández-Vega Eye Institute
Serrano, Alejandro; Moscoso, PhilipCase OIT-26-EInnovation and Change, Service and Operations ManagementThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Starting at €8.20
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eBAY Spain and its User Community
Moscoso, Philip; Lago, AlejandroCase P-1079-EInformation Technologies, Service and Operations ManagementThe case focuses on how eBay gets its user community involved in all its business activities, from strategic decision making to operations. To do this it has developed a number of very sophisticated communication tools. Specifically, the case discusses certain adjustments in the listing fees and sales commissions, and how to improve the detection of fake products.Starting at €8.20
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Fundación "La Caixa": exposiciones de arte
Moscoso, PhilipCase P-1103Service and Operations ManagementCon un presupuesto de 500 millones de euros en 2009, la Fundación "la Caixa" es la tercera fundación privada más grande de Europa. A través de ella, la caja de ahorros "la Caixa" gestiona su Obra Social. El objetivo fundacional de la Fundación es financiar e impulsar actividades de carácter social, educativo, cultural y científico. El presente caso se centra en la vertiente cultural e ilustra la producción de exposiciones de arte por parte de la ...Starting at €8.20
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eBay España y su comunidad de usuarios
Moscoso, Philip; Lago, AlejandroCase P-1079Information Technologies, Service and Operations ManagementEl caso se centra en cómo eBay involucra a su comunidad de usuarios en todas sus actividades de negocio, desde la toma de decisiones estratégicas hasta la propia operativa. Para ello ha desarrollado una serie de instrumentos de comunicación muy sofisticados. Concretamente, el caso plantea ajustes en los precios de inserción y las comisiones de venta, así cómo mejorar la detección de productos falsos en la plataforma.Starting at €8.20
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Allianz: The Iberian Project
Lago, Alejandro; Moscoso, PhilipCase P-1107-EInnovation and Change, Leadership and People Management, Service and Operations ManagementIn December 2007, the Allianz Group created a special taskforce to study the possible integration of the subsidiaries in Spain and Portugal. The different alternatives to be analyzed ranged from a complete merger of the two companies to sharing only some key back-office operations. Although companies in both countries had similar products and structures, their operational philosophies were rather different, since Spain had decentralized many acti...Starting at €8.20
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The "la Caixa" Foundation: Art Exhibitions
Moscoso, PhilipCase P-1103-EService and Operations ManagementWith a 2009 budget of 500 million euros, Fundación "la Caixa" is Europe's third largest private foundation. Through this foundation the "la Caixa" savings bank manages its Obra Social community projects. The founding objective of Fundación "la Caixa" is to finance and promote activities in the fields of social welfare, education, culture and science. The case focuses on the cultural aspect and illustrates the foundation's production of art exhibi...Starting at €8.20
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The Loewe Group (B): A New Industrial Model and Commitment to Lean Management
Moscoso, Philip; Duque, MarinaCase P-1117-EInnovation and Change, Service and Operations ManagementLoewe is one of the brands of the LVMH group, particularly well-known for its leather goods. Loewe has its own factories and also uses external suppliers for the manufacture of its products. In this case, company management must decide whether to move toward the industrial model of the LVMH group's other brands and fully outsource production, or instead convert its main factory into a center of excellence capable of generating a competitive advan...Starting at €5.74
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Share Now: How to Achieve Profitable Growth - Teaching Note
Moscoso, PhilipTeaching Note PT-75-EService and Operations Management, StrategyThe case describes the recent decisions taken by the management of Share Now, a leading carsharing company (the result of a merger between Car2Go and Drive Now). As part of its strategic plan for the city of Madrid, the company has decided to increase its area of coverage by 27 km2, while adding another 450 electrical cars to the fleet. Furthermore, it will implement dynamic prices that change according to demand. Share Now's main challenge is to...Starting at €0.00
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The Loewe Group (A): A New Industrial Model and Commitment to Lean Management
Moscoso, Philip; Duque, MarinaCase P-1116-EInnovation and Change, Service and Operations ManagementLoewe is one of the brands of the LVMH group, particularly well-known for its leather goods. Loewe has its own factories and also uses external suppliers for the manufacture of its products. In this case, company management must decide whether to move toward the industrial model of the LVMH group's other brands and fully outsource production, or instead convert its main factory into a center of excellence capable of generating a competitive advan...Starting at €8.20
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Share Now: How to Achieve Profitable Growth
Moscoso, Philip; Soto, ManuelCase P-1173-EService and Operations Management, StrategyThe case describes the recent decisions taken by the management of Share Now, a leading carsharing company (the result of a merger between Car2Go and Drive Now). As part of its strategic plan for the city of Madrid, the company has decided to increase its area of coverage by 27 km2, while adding another 450 electrical cars to the fleet. Furthermore, it will implement dynamic prices that change according to demand. Share Now's main challenge is to...Starting at €8.20