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Liyu Ethiopia Tours: Growth and Expansion Options
Nicole R.D. Haggerty; Andrew Patton; Desmond Chan; Joseph HoekstraCase IVEY-9B18M076-EEntrepreneurship, StrategyIn late May 2014, the founder of Liyu Ethiopia Tours was considering his options to grow the company. The small but reputable tour company had become successfull in Addis Ababa, Ethiopia in only seven months. The founder, who faced the challenge of continuing to grow the business on a limited budget, was considering several strategic decisions: should he increase the company’s online presence by using the services of Google AdWords or TripAdvisor...Starting at €8.20
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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Ivan Antic
Zaragoza I.; Chinchilla, NuriaCase DPO-15-ELeadership and People ManagementThe case analyzes the implementation of a development assistance program in a country that has just been through a war. It sets out the problems faced by multinational bodies and NGOs when implementing development programs and considers the most effective organizational structure for this task. It also discusses how to strike the right balance between delegation and control for successful program implementation.Starting at €8.20
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Ethiopia: An Emerging Market Opportunity, Teaching Note
Quelch, John A.; Yong, SunruTeaching Note HBS-915502-EMarketingTeaching note for case 915501.Starting at €0.00
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Adoption of IFRS in Ethiopia
Hawkins, David F.; Senbetta, ShaniCase HBS-112010-EAccounting and ControlEthiopia lacks the institutional resources to adopt full IFRS so opts for IFRS for small & medium entities.Starting at €8.20
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PROTECTA - Promoting Civil Society in Serbia, Teaching Note
Letts, Christine W.; Cornell, IanTeaching Note HBS-HKS558-ETeaching Note for #HKS-124.Starting at €0.00
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Femu Advertising: The Expansion Opportunity
Cathy Chen; Eric MorseCase IVEY-9B17M083-EEntrepreneurship, StrategyIn May 2016, a business student from Addis Ababa, Ethiopia, was considering expanding his print advertising business, which he had been operating out of his home for the past five years. He was about to graduate from the School of Commerce at Addis Ababa University, and he needed to put together an action plan for his company’s potential expansion. His options were: (1) continue operating his business as is; (2) invest in an office location and m...Starting at €8.20
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SCMS: Battling HIV/AIDS in Africa
Raman, Ananth; Watson, Noel; Kraiselburd, Santiago; Akili, EmmanuelCase HBS-613023-EService and Operations ManagementIn 2005, USAID and the U.S. President s Emergency Plan for AIDS Relief (PEPFAR), created the Supply Chain Management System (SCMS) to procure and distribute essential medicines and supplies; provide technical assistance to transform existing supply chains; and collaborated with in-country and global partners to coordinate efforts. The new US Global Health Initiative (GHI) initialized in 2010 sought to build on these efforts through strengthened ...Starting at €8.20
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Ethiopian Airlines: Bringing Africa Together
Paul W. Beamish; Yamlaksira GetachewCase IVEY-9B14M005-EStrategyEthiopian Airlines plans to expand its African market base to become a leading airline in the continent. As part of the airline’s multi-hub strategy, the vice-president of alliances and corporate strategy and his team must identify a suitable hub location and decide on the appropriate mode and level of ownership. Success in the first hub is essential as it will both validate the viability of the multi-hub strategy and set the tone for the establi...Starting at €8.20
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Adoption of IFRS in Ethiopia, Teaching Note
Hawkins, David F.Teaching Note HBS-114047-EAccounting and ControlTeaching Note for 112010.Starting at €0.00