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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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Ethiopia: An Emerging Market Opportunity, Teaching Note
Quelch, John A.; Yong, SunruTeaching Note HBS-915502-EMarketingTeaching note for case 915501.Starting at €0.00
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Adoption of IFRS in Ethiopia
Hawkins, David F.; Senbetta, ShaniCase HBS-112010-EAccounting and ControlEthiopia lacks the institutional resources to adopt full IFRS so opts for IFRS for small & medium entities.Starting at €8.20
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Femu Advertising: The Expansion Opportunity
Cathy Chen; Eric MorseCase IVEY-9B17M083-EEntrepreneurship, StrategyIn May 2016, a business student from Addis Ababa, Ethiopia, was considering expanding his print advertising business, which he had been operating out of his home for the past five years. He was about to graduate from the School of Commerce at Addis Ababa University, and he needed to put together an action plan for his company’s potential expansion. His options were: (1) continue operating his business as is; (2) invest in an office location and m...Starting at €8.20
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SCMS: Battling HIV/AIDS in Africa
Raman, Ananth; Watson, Noel; Kraiselburd, Santiago; Akili, EmmanuelCase HBS-613023-EService and Operations ManagementIn 2005, USAID and the U.S. President s Emergency Plan for AIDS Relief (PEPFAR), created the Supply Chain Management System (SCMS) to procure and distribute essential medicines and supplies; provide technical assistance to transform existing supply chains; and collaborated with in-country and global partners to coordinate efforts. The new US Global Health Initiative (GHI) initialized in 2010 sought to build on these efforts through strengthened ...Starting at €8.20
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Sapientis and the Launch of CECE
Lastra-Anadon, Carlos; Brown, DavidCase HBS-HKS689-EStrategyThis case invites students to grapple with the dilemmas faced by Laura Lopez, the new Executive Director of a Puerto Rican educational advocacy NGO called Sapientis. Six months ago, Sapientis gained national visibility when its national coalition for educational reform and excellence (CECE) achieved a breakthrough by gaining government support for major educational reform. But, in the ensuing months, a variety of events have raised questions abou...Starting at €8.20
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Ethiopian Airlines: Bringing Africa Together
Paul W. Beamish; Yamlaksira GetachewCase IVEY-9B14M005-EStrategyEthiopian Airlines plans to expand its African market base to become a leading airline in the continent. As part of the airline’s multi-hub strategy, the vice-president of alliances and corporate strategy and his team must identify a suitable hub location and decide on the appropriate mode and level of ownership. Success in the first hub is essential as it will both validate the viability of the multi-hub strategy and set the tone for the establi...Starting at €8.20
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Adoption of IFRS in Ethiopia, Teaching Note
Hawkins, David F.Teaching Note HBS-114047-EAccounting and ControlTeaching Note for 112010.Starting at €0.00
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Challenging Sports Authority in Puerto Rico
Shirley Ann Molina; Valerie Rivera Lozada; Victor QuiñonesCase IVEY-9B15A024-EEntrepreneurship, Marketing, StrategyIn 2014, Shooting & Outdoor Distributor (SOD) was a Puerto Rican family-owned wholesale business selling sporting goods for hunting and fishing. After a year of working for the company, the operations manager was confronted with the arrival of a U.S. retail chain, Sports Authority (SA), to the Puerto Rican market. SA carried many sporting goods sold by SOD, as well as a number of brands under exclusive distribution agreements between SOD and its ...Starting at €8.20
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Leadership Problems at Ganzeb Microfinance Institution
Nicole R.D. Haggerty; Wubeshet Bekalu; Emmag MacDonald; Darren Hall; Ahsan SyedCase IVEY-9B17C040-EEntrepreneurship, Leadership and People ManagementGanzeb Microfinance Institution (Ganzeb) was formed as an extension of an indigenous non-governmental organization, and provides loans to rural Ethiopians to fund their business ventures. The microfinance industry is heavily regulated by the Ethiopian govStarting at €8.20