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Komatsu: The Rise of a Service-Dominant Logic
Stremersch, Stefan; Keko, ElioCase M-1328-EMarketingIt was early 2015 and executives of Komatsu Europe International N.V., whose main business is the sale of mining and construction equipment through multiple distributors across Europe, were exchanging views on the business model that would drive their future. They had seen many changes inside and outside the industry in recent years, and Komatsu was facing a growing need to adapt its current way of doing business. The team had been debating each ...Starting at €8.20
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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Yara International: Africa Strategy, Teaching Note
Porter, Michael E.; Ramirez-Vallejo, JorgeTeaching Note HBS-715461-ELeading fertilizer producer Yara International demonstrates the concept of creating shared value through the Southern Agricultural Corridor of Tanzania (SAGCOT) initiative, which brought together multiple organizations to enhance agricultural development in rural regions. Teaching note for case 715402.Starting at €0.00
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Congo River Basin Project: Role for Dr. Beni
McGinn, Kathleen L.; Kolb, Deborah M.; Hammer, Cailin B.; Acosta, Anne StarksCase HBS-909041-EThe director of a research coalition and the founder/coordinator of an NGO consortium meet to discuss the possibility of jointly drafting a proposal for an integrated research and development project in the Congo River basin. Approved projects will receive an annual operating budget of $2 million. Together they must develop a joint plan for how the money should be spent.Starting at €8.20
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Congo River Basin Project: Role for Dr. Campos
McGinn, Kathleen L.; Kolb, Deborah M.; Acosta, Anne Starks; Hammer, Cailin B.Case HBS-909040-EThe director of a research coalition and the founder/coordinator of an NGO consortium meet to discuss the possibility of jointly drafting a proposal for an integrated research and development project in the Congo River basin. Approved projects will receive an annual operating budget of $2 million. Together they must develop a joint plan for how the money should be spent.Starting at €8.20
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Yara International: Africa Strategy
Porter, Michael E.; Kramer, Mark R.; Ramirez-Vallejo, Jorge; Herman, KerryCase HBS-715402-EStrategyLeading fertilizer producer Yara International demonstrates the concept of creating shared value through the Southern Agricultural Corridor of Tanzania (SAGCOT) initiative, which brought together multiple organizations to enhance agricultural development in rural regions.Starting at €8.20
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Bruxelles Services Linguistiques (BSL)
Soler, Edi; Peñalva, FernandoCase C-811-EAccounting and ControlBSL presents the case of one of the largest global companies in the translation industry, located in Belgium. BSL's drop in sales, accompanied by an even greater decrease in profitability, in the context of sector's turnover growth, together with the apparent increase in the additional services involved in the translation process, leads the company to readdress the cost system and propose an activity-based approach. Although the system sheds mor...Starting at €8.20
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Bruxelles Services Linguistiques (BSL) (Portuguese Version, Brazil)
Soler, Edi; Peñalva, FernandoCase C-811-PBAccounting and ControlBSL presents the case of one of the largest global companies in the translation industry, located in Belgium. BSL's drop in sales, accompanied by an even greater decrease in profitability, in the context of sector's turnover growth, together with the apparent increase in the additional services involved in the translation process, leads the company to readdress the cost system and propose an activity-based approach. Although the system sheds mor...Starting at €8.20
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CVWarehouse (B): cómo resolver una situación en punto muerto
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-18Entrepreneurship, Information Technologies, Innovation and ChangeEste caso B no puede impartirse de manera aislada, pues es una continuación directa del caso "CVWarehouse (A): aventuras offline y online en el sector de la contratación". En esta segunda parte se describen las decisiones de la emprendedora durante la crisis y cómo consiguió salir del punto muerto que los inversores habían provocado en sus compañías. El caso expone cómo intenta (y acaba consiguiendo) vender una de sus empresas para comprar la pa...Starting at €8.20
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CVWarehouse (A): Aventuras off-line y on-line en el sector de la selección de personal: Una directora general que cuestiona los viejos modelos mentales y empresariales
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-16Entrepreneurship, Information Technologies, Innovation and ChangeEn este caso se describe el trabajo de una directora general belga para cambiar los modelos de negocio de dos compañías que ha creado en el sector de los recursos humanos. La primera compañía es una consultora offline de recursos humanos y la segunda es una innovadora iniciativa surgida de la primera y basada en Internet. En el caso se describen sus dificultades para atraer capital riesgo y cómo lo consigue finalmente. Lo que es más importante, ...Starting at €8.20