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Hoja de ruta para emprendedores pioneros
Prats Moreno, Mª Julia; Sosna, Marc; Sysko-Romanczuk , SylwiaArticle ART-2592Entrepreneurship, Innovation and Change, StrategyTras la caída del Muro de Berlín, muchos emprendedores de la Europa del Este fundaron empresas y se expandieron por todo el mundo, abriendo camino en los mercados internacionales para otros emprendedores. En este artículo, los autores ilustran con la trayectoria de esos pioneros cómo sortear estructuras demasiado rígidas y caducas gracias a nuevas dinámicas, una redefinición de la creación de valor y un cambio de mentalidad. Sus lecciones son esp...Starting at €8.20
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Nuevas lentes para ver los mercados emergentes
Khanna, Tarun; Palepu, KrishnaArticle ART-2385StrategyCuando se habla de mercados emergentes, pensamos inmediatamente en los BRIC. Esta simplificación ha llevado a ver estas economías como un conjunto homogéneo, cuando la realidad es justamente la contraria. En lugar de apresurarse a elaborar una estrategia para Brasil, Rusia, India o China, a las empresas les convendría estudiar en qué aspectos es emergente cada país en concreto. Puede que se lleven una sorpresa. En este artículo, los autores resum...Starting at €8.20
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Emerging Markets: Look Before You Leap
Khanna, Tarun; Palepu, KrishnaArticle ART-2385-EStrategyThink "emerging markets," and most people think BRICs. The problem with this approach is that it is too simplistic and tends to treat emerging markets as one homogeneous whole, when the exact opposite is true. Instead of asking, "What's my emerging market strategy for Brazil, Russia, India or China?" companies should ask themselves, "In which ways is this particular market emerging?" Viewed this way, the answer may surprise them. The authors synt...Starting at €8.20
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Learning From the Entrepreneurial Icebreakers
Prats Moreno, Mª Julia; Sosna, Marc; Sysko-Romanczuk , SylwiaArticle ART-2592-EEntrepreneurship, Innovation and Change, StrategyThis article shares the insights of "entrepreneurial icebreakers" -- business pioneers who launched private companies in Central and Eastern Europe after the fall of the Berlin Wall and who expanded beyond national borders by clearing pathways for themselves and others into international markets around the globe. In documenting the obstacles they had to cut through to get to where they are today, we show the path to break inflexible, outdated str...Starting at €8.20
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Contratación gubernamental de ONGs a gran escala para extender los servicios básicos de salud a las poblaciones pobres de Guatemala
Nieves I.; La Forgia G. M.; Ribera, Jaume; Rosenmöller, MagdaCase P-1006Service and Operations ManagementEl caso presenta la situación del Programa de Extensión de Cobertura de Servicios Básicos - PECSB en Guatemala a principios del 2000. En sus tres años de existencia el programa ha demostrado su éxito al atraer un gran número de ONGs para colaborar con el Gobierno en la extensión de la cobertura de servicios de salud a poblaciones pobres e indígenas que habitan en áreas rurales. El nuevo gobierno se cuestiona la necesidad de transformar los «conve...Starting at €8.20
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Donaldo Alberto Gutiérrez, camarógrafo: El despido como solución a una actitud inaceptable
Las Heras, MireiaCase DPO-411Decision Analysis, Knowledge and Communication, Leadership and People ManagementEn 1985, Donaldo empezó a trabajar como camarógrafo en Inca TV, una cadena de gran prestigio en Centroamérica. Donaldo no demostraba demasiado interés en su trabajo. Aunque en ocasiones había trabajado jornadas de hasta doce y catorce horas, otras veces llegaba tarde sin justificarlo convenientemente. También se había respaldado en el sindicato para reclamar derechos que le pertenecían, pero que no eran compatibles con las necesidades de la empre...Starting at €8.20
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21st Century Food: NüFood
Arriola Ordónez, Estefanía; García Caffaro, Isabella; Velásquez, Teresa; Coma, Pablo; Castillo, Sofía; Figueredo, AlvaroCase INCAE-31361_E-EEntrepreneurshipEntrepreneurs saw a window of opportunity in the production of Soldier Fly Black protein as a sustainable source of protein for animals. They had an established business plan, with the production of NüContainers for lower-middle-income communities and a production plant to serve companies, but this was questioned when they got allies from different industries who believed that their market niche should be different from the previously established...Starting at €8.20
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Biofuels and Circular Economy in Developing Countries: Technology Transfer in Guatemala
Velásquez Ceballos, Teresa; Figueredo, Alvaro; Arriola Ordónez, Estefanía; García Caffaro, Isabella; Coma, PabloCase INCAE-31369_E-EDecision AnalysisIn this case study, a project to develop biodiesel as an alternative energy source in a Guatemalan university was chosen as an example of how technology transfer between academia and industry is not only possible, but can also make a real impact. The leading actor, an academic who developed a succesful biofuel production plant is faced with a decision whether he should continue the project as academic or leave it open to scale up with an industri...Starting at €8.20
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Green Mountain Coffee Roasters, Inc.
Marquis, Christopher; Yang, ZoeCase HBS-414065-EStrategyA company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities-seasonal starvation. Company leaders are driven to re-assess their social impact and address this widespread problem while aligning their efforts with their broader, rapidly expanding business of selling...Starting at €8.20
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The Octopus and the Generals: The United Fruit Company in Guatemala, Teaching Note
Jones, Geoffrey G.; Bucheli, MarceloTeaching Note HBS-809084-EEconomicsTeaching Note for [805146].Starting at €0.00