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Recruit Holdings and the Ribbon Model
Miller, Paddy; Inami, HiromiCase DPO-388-EInformation Technologies, Knowledge and Communication, Leadership and People ManagementListed on the Tokyo Stock Exchange since October 2014 with $13 billion in sales, Recruit Holdings had created and managed as many as 200 businesses and brands through separate operating divisions across Japan, the rest of Asia, Europe and the United States. The key business of Recruit was that it operated a number of platforms and services that provided client data and could be accessed by many users. But what made it work? What made it sustainab...Starting at €8.20
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The Dragonfly Project: Team G: The Chinese Embassy to the United States
Giacomini, Aurélia; Serra Parri, Fernando; de la Cierva, YagoCase DPO-793-EBusiness Ethics and Corporate Social Responsibility, Information Technologies, Knowledge and CommunicationIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Starting at €8.20
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Arrebato por unas nueces - Una cultura corporativa en crisis
Herrera Espaliat, Felipe; de la Cierva, YagoCase DPO-468Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People ManagementEl presente caso describe los acontecimientos que detonaron una crisis corporativa en la compañía aérea Korean Air en diciembre del 2014. Al tiempo que se ofrece un escenario cronológico de los hechos, se identifican tanto los fallos en la gestión de los problemas como los desaciertos comunicacionales y el consiguiente debilitamiento en la relación con sus diversos stakeholders. Progresivamente, se muestra la escalada de errores que hicieron que ...Starting at €8.20
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Reiner Meinhold en el Kölner Bank (B)
Stein, GuidoCase DPO-228Innovation and Change, Knowledge and Communication, Leadership and People ManagementTras la breve entrevista con el CEO del Kölner, Reiner pensaba en cómo debería enfocar la siguiente reunión y en cuáles deberían ser sus próximos pasos: ¿Convenía seguir "tensando la cuerda"? ¿Qué hacer para que el consejero delegado no se molestase? Era un hombre fuerte dentro del grupo, y había quien apostaba por él como futuro número uno en el propio Deutsche dels Bank. Por otro lado, si le convencía, sería preciso acelerar la transición, ya ...Starting at €5.74
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The "Nut Rage Incident" - Corporate Culture in Crisis
Herrera Espaliat, Felipe; de la Cierva, YagoCase DPO-468-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People ManagementThis case describes the events that triggered a corporate crisis at Korean Air in December 2014. The case provides the time line of events while also identifying the company's shortcomings in conflict management, as well as the communication missteps it took and how these blunders weakened the relationship between the company and its various stakeholders. The case illustrates, step by step, how the company's mistakes kept snowballing until a top ...Starting at €8.20
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Gas Natural Fenosa (C): La decisión del CEO: El plan de comunicación y el equipo de comunicación interna
Pin Arboledas, José Ramón; Bel Mallén, Ignacio; Paniagua Granados, Francisco JavierCase DPO-324Knowledge and Communication, Leadership and People ManagementSe trata de la continuación del caso B. Tras la toma de una decisión favorable por parte de la alta dirección, el Área de Comunicación Interna pasa a depender del Departamento de Comunicación en vez del de Recursos Humanos. Jordi García Tabernero, director de Comunicación, piensa cómo utilizar esta área para que los empleados se identifiquen con la fusión.Starting at €5.74
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The Dragonfly Project: Team D: Shareholders and Financial Analysts
Giacomini, Aurélia; Serra Parri, Fernando; de la Cierva, YagoCase DPO-790-EBusiness Ethics and Corporate Social Responsibility, Information Technologies, Knowledge and CommunicationIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Starting at €8.20
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Gas Natural Fenosa (C): The CEO's Decision: The communications plan and the internal communication team
Pin Arboledas, José Ramón; Bel Mallén, Ignacio; Paniagua Granados, Francisco JavierCase DPO-324-EKnowledge and Communication, Leadership and People ManagementThis is the continuation of Case B. After the executive directors have given the go-ahead, the Internal Communication Area is transferred from Human Resources to the Communications Department. The managing director of Communications, Jordi García Tabernero, wonders how this area might be used to help employees better identify with the merger.Starting at €5.74
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Gas Natural Fenosa (A): La misión del dircom en una fusión: La comunicación como una herramienta estratégica al servicio de la empresa
Pin Arboledas, José Ramón; Bel Mallén, Ignacio; Paniagua Granados, Francisco JavierCase DPO-322Knowledge and Communication, Leadership and People ManagementEl consejo de dirección de Gas Natural ha de hacer frente a algunas decisiones estratégicas con motivo de que la adquisición de una empresa del sector pueda llevarse a cabo con éxito y no fracase, como pasó con otras antiguas aventuras de la compañía. Para ello, el director de Comunicación de Gas Natural se plantea qué puede hacer en favor de este proyecto.Starting at €8.20
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The Dragonfly Project: Team A: Google Executive Committee (Pichai's team)
Giacomini, Aurélia; Serra Parri, Fernando; de la Cierva, YagoCase DPO-787-EBusiness Ethics and Corporate Social Responsibility, Information Technologies, Knowledge and CommunicationIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Starting at €8.20