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Ad Classification at Right Media
Edelman, BenjaminCase HBS-909032-EService and Operations ManagementRight Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.Starting at €8.20
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Ad Classification at Right Media, Slide Supplement (Widescreen)
Edelman, BenjaminCase HBS-914054-EService and Operations ManagementRight Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.Starting at €8.20
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Ad Classification at Right Media, Slide Supplement (Standard)
Edelman, BenjaminCase HBS-911038-EService and Operations ManagementRight Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.Starting at €8.20
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Cálculo de capacidades y determinación de tiempos de proceso
Riverola, Josep; Munoz-Seca, BeatrizTechnical Note PN-382Service and Operations ManagementPresenta una metodología para el cálculo de capacidades de operación, especialmente en empresas de servicios. Adicionalmente se dan los procedimientos necesarios para calcular los tiempos de proceso a partir del análisis de capacidades. La nota presenta la metodología por medio de ejemplos que proceden de simples a complicados.Starting at €8.20
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Ad Classification at Right Media, Pre-Class Slide Supplement (Standard)
Edelman, BenjaminCase HBS-911037-EService and Operations ManagementRight Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.Starting at €8.20
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How to Combat Online Ad Fraud
Edelman, BenjaminArticle HBS-F0912D-EService and Operations ManagementOnline advertisers frequently fall victim to dishonest, tech-savvy publishers. Here's a sampling of common scams with some advice on how to outwit their perpetrators.Starting at €8.20
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Case DARDEN-OM-1753-EService and Operations ManagementThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Starting at €8.20
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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Case HBS-804S07Service and Operations ManagementProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Starting at €8.20
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Agro Sevilla e la Tempesta Perfetta
Llano Irusta, M. A.Case IIST-PI-224-I-ITService and Operations ManagementQuesto caso riguarda l'evoluzione del settore spagnolo delle olive da tavola tra il 2018 e l'inizio del 2020 a fronte dell'imposizione di tariffe del 34,75% sulle olive nere ossidate spagnole. Analizza inoltre i dati di settore per il 2018 e il 2019 e i movimenti strategici in tempi di crisi dei principali concorrenti di Agro Sevilla come Ángel Camacho, Dcoop e Aceitunas Guadalquivir. Presenta anche i cambiamenti strutturali della società che son...Starting at €8.20
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How to Combat Online Ad Fraud (Spanish version)
Edelman, BenjaminArticle HBS-F0912DService and Operations ManagementOnline advertisers frequently fall victim to dishonest, tech-savvy publishers. Here's a sampling of common scams with some advice on how to outwit their perpetrators.Starting at €8.20