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Mármoles del Sur (C). Novamármol
Álvarez, José Laureano; Segarra, José AntonioCase M-1203Finance, Innovation and Change, MarketingTranscurridos cuatro años desde su desembarco, el nuevo gupo inversor de Mármoles del Sur se plantea la alternativa de venta de la compañía y/o su continuidad. En el caso de optar por la continuidad, deben decidirse los cambios en los modelos de comercialización e industrial para su revolucionario producto de mármol de fino espesor, incluyendo la posible deslocalización a China.Starting at €5.74
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Telefonica Czech Republic: The Free Revolution (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307-EInnovation and Change, Marketing, StrategyPart B of the case describes what happened eight weeks after the launch of the new Free pricing plans: the decision made by Luis Malvido, CEO of Telefónica Czech Republic; the competition's reaction; the evolution of the market and consumers; new information on the auction, etc. It also presents Telefónica's initial results.Starting at €5.74
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Telefonica Czech Republic: The FREE Revolution (A)
Segarra, José Antonio; Valentí, AlbertCase M-1306-EInnovation and Change, Marketing, StrategyThe case describes the concerns facing an executive of the Moreno group of companies who is not a member of the owning family when a strategic plan he has presented to the owners is rejected. It also illustrates the role played by the owning family in the governance structure of a family firm.Starting at €8.20