This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Customer Service Innovation (Spanish version)
Deshpande, Rohit; Hogan, HalCase HBS-517S16MarketingThe members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the gold standard for its innovative customer service, and the $100 million new seats project for the international market was planned to bolster that reputation. But with increased compet...Starting at €8.20
-
Wells Fargo Servicios Financieros Online (B)
Kaplan, Robert S.; Tempest, NicoleCase HBS-102S07Accounting and ControlDescribe cómo el Balanced Scorecard construido por los servicios financieros en línea (OFS) grupo se utiliza para seleccionar las iniciativas de mayor prioridad para la organización. Actualmente, surgen iniciativas continuamente a través de la organización y gestión gasta considerable tiempo revisando lo aprueba, y, a menudo, la cancelación de las iniciativas. OFS desarrolla un procedimiento de clasificación, basado en el cuadro de mando integral...Starting at €5.74
-
Elkay Plumbing Products Division, Teaching Note
Kaplan, Robert S.Teaching Note HBS-110089-EFinanceTeaching Note for 110007.Starting at €0.00
-
Building Brand Infosys, Teaching Plan
Deshpande, RohitTeaching Note HBS-516018-EMarketingTeaching plan for case 513003.Starting at €0.00
-
Terror at the Taj Bombay: Customer-Centric Leadership, Teaching Note
Deshpande, Rohit; Preble, MatthewTeaching Note HBS-511118-EMarketingTeaching Note for 511703.Starting at €0.00
-
Cost Variance Analysis
Kaplan, Robert S.; Gallani, SusannaCase HBS-117006-EAccounting and ControlThe Cost Variance Analysis note was written to provide students with fundamental concepts and methods for the analysis of cost variances. This note focuses on the decomposition of cost variances into price, quantity and mix variance components, an approach that allows students to identify the root causes of differences between expected and actual costs.Starting at €8.20
-
Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
-
Citigroup Technology Infrastructure Division: Financial Strategies for Managing IT as a Business Within a Business
Kaplan, Robert S.; Anderson, Steven R.Book Chapter HBS-2236BC-EAccounting and ControlThis chapter illustrates how using TDABC to create an activity-based Business Performance Management (BPM) system helped the Citigroup Technology Infrastructure Division--an internal shared services division--to operate as a "business within a business." This chapter is excerpted from "Time-Driven Activity-Based Costing: A Simpler and More Powerful Path to Higher Profits."Starting at €8.20
-
Springfield Hospital
Gallani, Susanna; Kaplan, Robert S.Case HBS-117025-EAccounting and ControlOne of the key roles of costing systems is to support the evaluation of performance and facilitate appropriate resource allocations. Through participation in a comparative cost study, management at Springfield Hospital, known for its heavy focus on operational excellence, become aware of opportunities for further improvement. Analysis of the differences in costs, uses, and allocations of resources will inform management in the decision and implem...Starting at €8.20