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Tracy Edwards and Maiden (C): Sponsorship, Anyone
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C022-EEntrepreneurship, Leadership and People ManagementSupplement for product 9B21C020.Starting at €5.74
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Tracy Edwards and Maiden (A), (B), (C), (D), (E), & (F) - Teaching Note
Gerard Seijts; Tracy Edwards; Ann C. FrostTeaching Note IVEY-8B21C020-EEntrepreneurship, Leadership and People ManagementTeaching note for product 9B21C020.Starting at €0.00
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Tracy Edwards and Maiden (F): The Finish
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C025-EEntrepreneurship, Leadership and People ManagementSupplement for product 9B21C020.Starting at €5.74
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Tracy Edwards and Maiden (D): Marie-Claude
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C023-EEntrepreneurship, Leadership and People ManagementSupplement for product 9B21C020.Starting at €5.74
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Tracy Edwards and Maiden (B): Crafting the Crew
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C021-EEntrepreneurship, Leadership and People ManagementSupplement for product 9B21C020.Starting at €5.74
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Tracy Edwards and Maiden (E): Southern Ocean Decision
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C024-EEntrepreneurship, Leadership and People ManagementSupplement for product 9B21C020.Starting at €5.74
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Tracy Edwards and Maiden (A): Background
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C020-EIn 1989, Tracy Edwards, at age 26, led the first all-female crew in the prestigious and grueling 59,264-kilometre (32,000 nautical mile) Whitbread Round the World Race. Edwards had developed a deep love for sailing in general and for the Whitbread Round the World Race in particular. However, she soon found that it was impossible, as a woman, to participate as a fully integrated member of a crew. Hence, she sought to organize an all-female team to...Starting at €8.20
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Argo Interactive (B): Surviving in the Roller-Coasting Mobile Industry: A struggling mobile software provider must decide whether to retreat, refocus, or rebrand
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-5-EEntrepreneurship, Information Technologies, Innovation and ChangeThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "Argo Interactive (A): Surviving in the Roller-Coasting Mobile Industry" [EFC-1-E]. This second part illustrates the decisions the firm took during and after their near-death crisis with regard to financing, market focus, product (re-)development, HR issues, positioning and the overall survival strategy of the firm, and the consequences this had. Dev...Starting at €8.20
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Argo Interactive (B): sobrevivir en el caótico mundo de la telefonía móvil: Un proveedor de software para teléfonos móviles en dificultades debe decidir si retirarse del mercado, cambiar su enfoque o cambiar su identidad de marca
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-5Entrepreneurship, Information Technologies, Innovation and ChangeEste caso B no puede impartirse de manera aislada, pues es una continuación directa del caso "Argo Interactive (A): sobrevivir en la montaña rusa de la telefonía móvil" [EFC-1-E]. En esta segunda parte se comentan las decisiones que adoptó la empresa durante y después de su casi definitiva crisis en materia de financiación, enfoque comercial, (re)desarrollo de productos, recursos humanos, posicionamiento y estrategia general para la supervivencia...Starting at €8.20
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Argo Interactive (A): sobrevivir en el caótico mundo de la telefonía móvil
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-1Entrepreneurship, Information Technologies, Innovation and ChangeEste caso trata sobre una joven compañía tecnológica del Reino Unido respaldada por capital riesgo que trata de recuperarse de una crisis casi definitiva después de que su mercado no funcionase. La compañía Argo Interactive diseñó un innovador producto de software pensando en el emergente mercado WAP. Sin embargo, después de dilapidar 14 millones de libras esterlinas de capital riesgo, el mercado no daba señales de vida y el equipo directivo ten...Starting at €8.20