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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Case M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Starting at €5.74
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Global Marketing Costa, S.A. (B)
Joachimsthaler, Erich A.; Pryce A. H.Case M-763-EMarketingMay be used with M-762-E Global Marketing Costa, S.A. (A). It defines a specific problem.Starting at €5.74
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Häagen-Dazs Ice Cream (B). The Farggi Tub's & Ice Cream Challenge
Baneto, A.; Díez, Esther; Joachimsthaler, Erich A.; Vallejo, F.Case M-968-EMarketingMay be used with M-967-E Häagen-Dazs Ice Cream (A). The making of a global brand.Starting at €5.74
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The Nestlé Buitoni Case Story: The House that Mamma Built
Hickman, E.; Joachimsthaler, Erich A.Case M-953-EMarketingAfter Nestlé acquired Buitoni in 1988, it decided to make pasta and Italian food a core part of its overall food strategy with the aim of making Buitoni the leading brand worldwide of authentic Italian food. The case provides historical data on Buitoni leading up to its acquisition in 1988. And it provides a detailed account of Nestlé's marketing decisions regarding Buitoni thereafter. Specifically, the case provides information as to how Nestlé ...Starting at €8.20
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Case M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Starting at €8.20
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Anfi del Mar, S.A.
Joachimsthaler, Erich A.; Metha M.Case M-888MarketingAnfi del Mar, S.A. está a punto de lanzar su centro de multipropiedad de cinco estrellas en Gran Canaria, una de las islas del archipiélago canario, que se venderá a los turistas alemanes, británicos y españoles. También quieren ampliar la acción de marketing a los países escandinavos. En julio de 1992, cuando se escribe el caso, el equipo de dirección de Anfi del Mar, S.A. ha terminado los planes para el marketing y venta del centro. Se han term...Starting at €8.20
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Anfi del Mar, S.A.
Joachimsthaler, Erich A.; Metha M.Case M-888-EMarketingAnfi del Mar, S.A. is about to launch their five-star timeshare resort in Gran Canaria, one of the Canary Islands, to be marketed and sold to German, British and Spanish tourists. There is also an interest to expand the marketing effort to include the Scandinavian countries. On July of 1992, the time of writing of the case, the management team of Anfi del Mar, S.A. has finalised the plans for marketing and selling the resort. The land excavations...Starting at €8.20
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Häagen-Dazs Ice Cream (B). El reto de Farggi Tub's & Ice Cream
Baneto, A.; Díez, Esther; Joachimsthaler, Erich A.; Vallejo, F.Case M-968MarketingPuede utilizarse con el caso M-967 Häagen-Dazs Ice Cream (A). La creación de una marca global.Starting at €5.74
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Häagen-Dazs Ice Cream (A). La creación de una marca global
Joachimsthaler, Erich A.; Taugbol P.Case M-967MarketingEn 1992, poco antes de la apertura de los Juegos Olímpicos de Barcelona, Häagen-Dazs abrió su primera heladería, en la Rambla de Cataluña de dicha ciudad. Pocos meses más tarde, la familia Farga, con larga tradición en el mundo de la pastelería y los helados en Barcelona, empieza a abrir sus propias heladerías de lujo, bajo la denominación Farggi Tub's & Ice Cream. El caso describe las actividades competitivas desarrolladas por ambos grupos hasta...Starting at €8.20
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Häagen-Dazs Ice Cream (A & B) - Teaching Note
Joachimsthaler, Erich A.Teaching Note MT-12-EMarketing(Cases M-967-E and M-968-E). Use is restricted to Academic Institutions.Starting at €0.00