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Raksul
Kominers, Scott Duke; Kotosaka, Masahiro; Sato, Nobuo; Kanno, AkikoCase HBS-819115-EEntrepreneurshipRaksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace and a television advertising marketplace. Each marketplace faces its own growth challenges; at the same time, the CEO must consider whether and how each marketplace can enhance the o...Starting at €8.20
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Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-714430-EStrategyWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Starting at €8.20
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Social Strategy at American Express
Piskorski, Mikolaj Jan; Chen, DavidCase HBS-712447-EStrategyAmerican Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and ask...Starting at €8.20
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Social Strategy at Nike
Piskorski, Mikolaj Jan; Johnson, RyanCase HBS-712484-EStrategyNike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional" advertising through new mediums. In doing so, the team hoped to build online communities to foster a closer relationship with its consumers. By 2012 Nike had committed to a social strategy ...Starting at €8.20
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Yammer (B)
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-713483-EStrategySupplement to Yammer (A), case 712-494.Starting at €5.74
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Meetup, Teaching Note
Piskorski, Mikolaj JanTeaching Note HBS-713486-EStrategyTeaching Note for 710408Starting at €0.00
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GLOBIS
Khaire, Mukti; Kanno, Akiko; Sato, NobuoCase HBS-811061-EEntrepreneurshipYoshito Hori, dean of the Graduate School of Management, GLOBIS University, was planning to launch a full-time English MBA program in September 2012. GLOBIS University was already offering successful part-time MBA programs in English and Japanese. The full-time English program was a necessary step to fulfill Hori's ambition to make GLOBIS the No. 1 business school in Asia, however it remained to be seen whether the school could attract internatio...Starting at €8.20
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Zynga (B)
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-713502-EStrategySupplement for case 710464Starting at €5.74
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Komatsu in China
Palepu, Krishna G.; Kanno, Akiko; Sato, NobuoCase HBS-114004-EAccounting and ControlKomatsu built a very successful business in China over the last two decades. But it is now facing rising competition from lower cost domestic Chinese companies, which are themselves trying to become global players. Facing the same situation, Caterpillar is implementing a two-brand strategy. What should Komatsu do to retain its leadership position in China?Starting at €8.20