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Patagonia (B)
Reinhardt, Forest L.; Casadesus-Masanell, Ramon; Barley, LaurenCase HBS-714465-EStrategyPatagonia produces high-quality environmentally friendly garments that command significant price premiums. In Spring 2010, Patagonia rolled out a new, radical environmental initiative called "Product Lifecycle Initiative" (PLI), which was committed to lengthening the lifecycle of each product and reducing landfill waste. This case provides an update on Patagonia's PLI as well as on other company environmental and social commitments.Starting at €5.74
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Keurig and Green Mountain Coffee Roasters
Marshall, Paul W.; Eisenmann, Thomas R.; Ghosh, Shikhar; Barley, LaurenCase HBS-812101-EEntrepreneurshipProvides background information for a negotiations exercise in which students will represent either Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, or Green Mountain Coffee Roasters (GMCR), a fast-growing premium coffee roaster interested in licensing Keurig's technology. The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and whether GMCR secures ...Starting at €8.20
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Proteus Biomedical: Making Pigs Fly
Hamermesh, Richard G.; Barley, Lauren; Graham, Ginger L.Case HBS-809051-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Proteus is a healthcare start-up that has developed technology to embed electronics for computing and sensing in existing medical devices and drugs. The technology could potentially change the basis of competition in the pharmaceutical industry. The company is currently considering a number of licensing and business development deals and must choose which one(s) to pursue.Starting at €8.20
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Reinventing Adobe
Gupta, Sunil; Barley, LaurenCase HBS-514066-EMarketingBy 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative Cloud where consumers paid a monthly subscription fee. Within a few weeks thousands of consumers signed petition complaining against this decision. Should Adobe reverse its decision? More generally, w...Starting at €8.20
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Bay Partners (A)
Lerner, Josh; Barley, LaurenCase HBS-213102-EEntrepreneurshipIn April 2010, Salil Deshpande has recently resigned from Palo Alto, California-based Bay Partners (Bay) where he had been a general partner. Although Deshpande had built a successful track record at the venture firm, he resigned with two other Bay general partners as disagreement about internal economics and governance continued among the Bay's six-member management team. This triggered the "key man" clause in the limited partnership agreement o...Starting at €8.20
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The Clorox Company: Leveraging Green for Growth
Ofek, Elie; Barley, LaurenCase HBS-512009-EMarketingThe Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011. Management also needs to assess the role the sustainable brands play in Clorox's overall Corporate Responsibility strategy and the implications they have for the other brands (such as ...Starting at €8.20