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Nestlé Spain: The Red Box
Parés Canalias, Francisco; Renart, Lluís G.Case M-1080-EMarketingUp to 1988, Nestlé España, S.A. had a 45% market share in boxed chocolates in Spain. This leadership position was reinforced in 1988 with the acquisition of Rowntree ("After Eight" and "Quality Street") and Perugina ("Baci"). But it was subsequently strongly challenged when, in September 1989, Ferrero aggressively launched Ferrero Rocher in Spain. In spite of Nestlé's marketing efforts, Ferrero made strong gains in market share. At the end of 199...Starting at €8.20
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Nestlé España: Caja Roja
Parés Canalias, Francisco; Renart, Lluís G.Case M-1080MarketingA finales de 1988, Nestlé España S.A. tenía una cuota de mercado del 45% en el segmento de bombones. Esta posición de liderazgo se había visto reforzada por la adquisición en 1988 de Rowntree ("After Eight" y "Quality Street") y Perugina ("Baci"). Sin embargo, en septiembre de 1989, Ferrero lanzó agresivamente el producto Ferrero Rocher en el mercado español y, a pesar de los esfuerzos de marketing de Nestlé, Ferrero consiguió considerables mejor...Starting at €8.20
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The Case of the Unidentified Industries-2018, Teaching Note
Desai, Mihir A.; Fruhan, William E.; Fan, LeanneTeaching Note HBS-219047-EFinanceTeaching note for case 219046.Starting at €0.00
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The Case of the Unidentified Industries - 2013
Desai, Mihir A.; Fruhan, William E.; Meyer, Elizabeth A.Case HBS-214028-EFinanceThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Helps students to understand how the characteristics of a business are reflected in its financial statementsStarting at €8.20
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The Case of the Unidentified Industries-2013, Teaching Note
Desai, Mihir A.; Meyer, Elizabeth A.; Fruhan, William E.Teaching Note HBS-214030-EFinanceHelps students to understand how the characteristics of a business are reflected in its financial statements. This case consists of an exercise in which students are given balance sheet data in percentage form and other selected financial data for companies in 14 industries. The specific task assigned to the student is to use the balance sheet data along with their basic knowledge of the operating conditions and characteristics of these 14 indust...Starting at €0.00
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The Case of the Unidentified Industries-2018
Desai, Mihir A.; Fruhan, William E.; Fan, Leanne; Bhatia, AdilCase HBS-219046-EFinanceStarting at €8.20
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Spainsko
Parés C.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1005-EMarketingIn mid-1993 a husband and wife start up a new family business importing "comfort shoes", a special type of shoe that is very comfortable but relatively highly priced and somewhat unusual and unfashionable in appearance. The case describes the various direct marketing actions they undertake, detailing the costs of each and the sales achieved, and formulates various options for marketing actions to be carried out in 1995. This case was winner of th...Starting at €8.20
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The Tulsa Massacre and the Call for Reparations, Teaching Note
Desai, Mihir A.; Antoniou, SuzanneTeaching Note HBS-221044-EBusiness Ethics and Corporate Social ResponsibilityHow should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their descendants believe they should be addressed through reparations and have consequently continued to push the government of Tulsa to pay reparations for the massacre. In 2020, after no direct reparations and largely symbolic governmental efforts, Representative Regina Goodwin of Tulsa, the descendant of massacre survivors, wondered if that call would...Starting at €0.00
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Spainsko
Parés C.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1005MarketingA mediados de 1993, un matrimonio pone en marcha una nueva empresa familiar dedicada a la importación de zapatos tipo «comfort shoes». Es un tipo de zapato muy cómodo, de precio relativamente elevado pero con una estética algo peculiar y fuera de lo común. El caso describe con detalle las distintas acciones de marketing directo desarrolladas, así como los costes y resultados de venta alcanzados con cada una de ellas, y plantea distintas opciones ...Starting at €8.20
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Nota sobre regímenes tributarios internacionales
Desai, Mihir A.; Luchs, Kathleen; Veblen, Mark F.Case HBS-207S13FinanceProporciona un marco para entender los diferentes tipos de regímenes fiscales internacionales. Examina la forma alternativa de regímenes fiscales sobre los impuestos al ingreso de divisas de sus ciudadanos (incluidos los ciudadanos corporativos); cómo los regímenes fiscales definen ingreso exterior e interior; y cómo se utilizan los créditos y deducciones de impuestos extranjeros en los regímenes fiscales en todo el mundo para mitigar la doble im...Starting at €8.20