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Privalia: From Private Club to Fashion Brand
Fernandez Garcia-Andrade, Pablo; Oliver, XavierCase M-1330-EEntrepreneurship, Finance, StrategyThe private club (a business model pioneered by the French company Vente-privee in 2001) was the main driver of fashion e-commerce. On the one hand, it helped get rid of brands' stocks discreetly and allowed shoppers to buy heavily discounted fashion products, which they could not find online anywhere else since many brands did not use e-commerce and, in some cases, did not even have websites. These circumstances helped this type of e-commerce co...Starting at €8.20
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The Case of the Unidentified Industries-2018, Teaching Note
Desai, Mihir A.; Fruhan, William E.; Fan, LeanneTeaching Note HBS-219047-EFinanceTeaching note for case 219046.Starting at €0.00
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The Case of the Unidentified Industries - 2013
Desai, Mihir A.; Fruhan, William E.; Meyer, Elizabeth A.Case HBS-214028-EFinanceThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Helps students to understand how the characteristics of a business are reflected in its financial statementsStarting at €8.20
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The Case of the Unidentified Industries-2013, Teaching Note
Desai, Mihir A.; Meyer, Elizabeth A.; Fruhan, William E.Teaching Note HBS-214030-EFinanceHelps students to understand how the characteristics of a business are reflected in its financial statements. This case consists of an exercise in which students are given balance sheet data in percentage form and other selected financial data for companies in 14 industries. The specific task assigned to the student is to use the balance sheet data along with their basic knowledge of the operating conditions and characteristics of these 14 indust...Starting at €0.00
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The Case of the Unidentified Industries-2018
Desai, Mihir A.; Fruhan, William E.; Fan, Leanne; Bhatia, AdilCase HBS-219046-EFinanceStarting at €8.20
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BCN Brand: paseando Barcelona por el mundo
Sicart, Sara; Oliver, XavierCase M-1340Decision Analysis, Entrepreneurship, MarketingEn tan sólo tres años y con trece empleados, Pablo Caralps crea BCN Brand, una pujante empresa con presencia en ocho países y una interesante cartera: zapatillas de colores, polos, ropa de baño, carcasas de móvil, gafas de sol, cascos de moto, marroquinería, bicis e, incluso, extintores. ¿Su objetivo? Transmitir una sensación de verano eterno y exportar el Barcelona lifestyle, una estrategia que está resultando todo un éxito: facturaron 700.000 e...Starting at €8.20
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Privalia: de private club a marca de moda
Fernandez Garcia-Andrade, Pablo; Oliver, XavierCase M-1330Entrepreneurship, Finance, StrategyEl comercio electrónico de moda tuvo como principal impulsor a los private clubs (un modelo de negocio iniciado por la francesa vente-privee en Francia en 2001). Por un lado, ayudaba a quitar el stock de las marcas de forma discreta y permitía a los clientes comprar productos de moda a grandes descuentos que no podían encontrar digitalmente de ninguna otra manera, ya que muchas marcas no disponían de comercio electrónico e, incluso, en algunos ca...Starting at €8.20
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The Tulsa Massacre and the Call for Reparations, Teaching Note
Desai, Mihir A.; Antoniou, SuzanneTeaching Note HBS-221044-EBusiness Ethics and Corporate Social ResponsibilityHow should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their descendants believe they should be addressed through reparations and have consequently continued to push the government of Tulsa to pay reparations for the massacre. In 2020, after no direct reparations and largely symbolic governmental efforts, Representative Regina Goodwin of Tulsa, the descendant of massacre survivors, wondered if that call would...Starting at €0.00
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Planificación de medios: Pieza clave en la estrategia de comunicación publicitaria
de Toro, Juan Manuel; Oliver, XavierTechnical Note MN-303MarketingDada la diversificación e incremento de la oferta de medios de comunicación y los avances tecnológicos que permiten una mayor capacidad de elección por parte del consumidor final, realizar una planificación de medios adecuada exige un gran esfuerzo y un enorme conocimiento de la realidad empresarial y del sector de la comunicación por parte del planificador, y es factor determinante del éxito o fracaso de la estrategia de comunicación del anuncia...Starting at €8.20
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El Celler de Can Roca: Best in the World - Teaching Note
Oliver, Xavier; Sastre Boquet, IsaacTeaching Note MT-45-EInnovation and Change, Leadership and People Management, MarketingThis note serves as an instructor's guide to the case study "El Celler de Can Roca: Best in the World" (M 1357 E). The case sets out the monthly schedule of one of the three Roca brothers - the managers of the world-renowned haute cuisine restaurant El Celler de Can Roca. Through this schedule, the case reveals the inner workings of the business: its strategy, structure, positioning, corporate culture, and performance. In many ways, El Celler de ...Starting at €0.00