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Eddie Bauer, Inc. (Spanish Version)
Bell, David E.; Leamon, AnnCase HBS-503S35MarketingEddie Bauer ha decidido coordinar su estrategia de comercialización (precio, la selección) a través de sus tiendas y catálogo. Pero con el comercio electrónico, es sensato esto todavía?Starting at €8.20
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Compaq Computer: grupos de enfoque
Bell, David E.; Leamon, AnnCase HBS-514S09MarketingDa el informe final, ambos resultados y la metodología, del grupo de enfoque en la nueva portátil de consumo de Compaq Computer. Se describen los grupos, método de selección, y la metodología en detalle. En caso de Compaq basar su diseño de producto en las opiniones de 64 personas? Se debe utilizar con el video.Starting at €8.20
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Computadoras Compaq: Intel Inside
Bell, David E.; Leamon, AnnCase HBS-503S44MarketingPresenta los resultados de la investigación cuantitativa y cualitativa de mercado sobre la posible aceptación de un procesador Intel no en la línea de portátiles de consumo de Compaq Computer. Si el portátil no es de Intel de bajo costo, es un éxito, la empresa va a mantener o aumentar su participación del 45% del mercado. Si no es así, podría dejar de ser un jugador en el mercado que ha creado y llenado. Los estudiantes deben evaluar la fiabilid...Starting at €8.20
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Helena Divi ov
Ruback, Richard S.; Yudkoff, RoyceCase HBS-220020-EEntrepreneurshipHelena Divi ov (MBA, 2016) decided to return home to the Czech Republic soon after graduation to be near her father who became seriously ill soon after she started HBS. She had considered leaving HBS immediately to help run his business. But her father, who grew up in the Czech Republic when travel and overseas educational opportunities were severely limited, would not allow her to abandon her studies. Instead, Divi ov 's husband, Pavel Divi...Starting at €8.20
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Microsoft's IP Ventures
Lerner, Josh; Leamon, AnnCase HBS-810096-EEntrepreneurshipMicrosoft's IP Ventures program, through which Microsoft spun out promising but unused technologies into new companies, is a new approach to corporate venture capital. The program provides "IP for equity" and has proven very successful in achieving its main goals-improved morale among researchers who like knowing their technology is being used, improved relationships with the venture capital community particularly in Silicon Valley, and good PR. ...Starting at €8.20
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Talismark
Ruback, Richard S.; Yudkoff, RoyceCase HBS-211097-EFinanceTalismark, which helped its customers manage their waste, was considering re-engineering its business fundamentals to dramatically increase profitability by changing its sales and information processes. Implementing the changes would be expensive and would interrupt its new customer acquisition efforts, and it would be 18 months until the company could begin to acquire new business. The case explores the rationale and consequences of re-engineeri...Starting at €8.20
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Venture Capital Vignettes: Difficult Financings
Hardymon, G. Felda; Leamon, AnnCase HBS-809003-EFinanceThese three short vignettes depict investment professionals considering difficult financings for companies in their portfolios. For one reason or another, each company has under-performed expectations. Should the protagonist recommend that the firm participate or not, or should he try to revise it? Can the firm exercise any influence, and are the potential gains worth the time and effort that will be required?Starting at €8.20
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Buying Your Way into Entrepreneurship
Ruback, Richard S.; Yudkoff, RoyceArticle HBS-R1701M-EEntrepreneurshipAn increasingly popular route to success as a small business owner is "acquisition entrepreneurship"--buying and running an existing operation. If you're considering such a path, the authors offer practical advice for each stage of the process. (1) Think it through. Do you have the right qualities for the job (managerial skills, confidence, persuasiveness, persistence, a thirst for learning, and tolerance for stress)? Are you willing to trade the...Starting at €8.20
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Warburg Pincus and emgs: The IPO Decision (A)
Hardymon, G. Felda; Leamon, AnnCase HBS-807092-EFinanceTwo partners of Warburg Pincus, a global private equity firm, are trying to decide whether to take a portfolio company public, and on what exchange. The company, Norway-based ElectroMagnetic GeoServices (emgs), has developed a market-leading technology that determines whether an undersea rock formation contains oil -- prior to the oil company drilling a hole. With its high-growth characteristics, emgs is very different from the typical oilfield s...Starting at €8.20
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National Public Broadcasting
Ruback, Richard S.; Yudkoff, RoyceCase HBS-211058-EFinanceBob Williams, the CEO of National Public Broadcasting (NPB), was considering an unsolicited offer to purchase the company in the early spring of 2006. The company was a media underwriting representative for public television and radio stations throughout the United States. When Williams and his wife Linda Williams started NPB in 1996, they had imagined that it would grow quickly and be acquired by a larger media representation firm in a few years...Starting at €8.20