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Eddie Bauer, Inc. (Spanish Version)
Bell, David E.; Leamon, AnnCase HBS-503S35MarketingEddie Bauer ha decidido coordinar su estrategia de comercialización (precio, la selección) a través de sus tiendas y catálogo. Pero con el comercio electrónico, es sensato esto todavía?Starting at €8.20
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Vehbi Koc and the Making of Turkey's Largest Business Group, Teaching Note
Colpan, Asli M.; Jones, Geoffrey G.Teaching Note HBS-811104-EEntrepreneurshipTeaching Note for 811081.Starting at €0.00
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Vehbi Ko and the Making of Turkey's Largest Business Group (B)
Colpan, Asli M.; Jones, Geoffrey G.Case HBS-815078-EStrategyThe case builds on the earlier A case which described the origins of the Turkish business group established by Vehbi Ko before 1988. This case takes the story forward to 2012 as the Ko group was led by Vehbi's son Rahmi followed by his grandson Mustafa. It explores both the professionalization of the management, and a radical restructuring of the business portfolio as the group refocused on five core sectors. The case also examines the start ...Starting at €5.74
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Vehbi Koc and the Making of Turkey's Largest Business Group
Colpan, Asli M.; Jones, Geoffrey G.Case HBS-811081-EEntrepreneurshipThe case describes the creation of Turkey's largest business group by Vehbi Koc. The foundation of this group in the interwar years, and its subsequent diversification into many industries, including automobiles, household goods, and services, are analysed. The case serves as a vehicle to explain why diversified business groups are so important in emerging markets such as Turkey. It explores the role of market imperfections, government policies, ...Starting at €8.20
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Compaq Computer: grupos de enfoque
Bell, David E.; Leamon, AnnCase HBS-514S09MarketingDa el informe final, ambos resultados y la metodología, del grupo de enfoque en la nueva portátil de consumo de Compaq Computer. Se describen los grupos, método de selección, y la metodología en detalle. En caso de Compaq basar su diseño de producto en las opiniones de 64 personas? Se debe utilizar con el video.Starting at €8.20
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Computadoras Compaq: Intel Inside
Bell, David E.; Leamon, AnnCase HBS-503S44MarketingPresenta los resultados de la investigación cuantitativa y cualitativa de mercado sobre la posible aceptación de un procesador Intel no en la línea de portátiles de consumo de Compaq Computer. Si el portátil no es de Intel de bajo costo, es un éxito, la empresa va a mantener o aumentar su participación del 45% del mercado. Si no es así, podría dejar de ser un jugador en el mercado que ha creado y llenado. Los estudiantes deben evaluar la fiabilid...Starting at €8.20
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Entrepreneurship & Global Capitalism: Overview
Sheth, Sudev J; Jones, Geoffrey G.Case HBS-319087-EEntrepreneurshipStarting at €8.20
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Porfolio & Partnership, Teaching Note
Hardymon, G. Felda; Leamon, AnnTeaching Note HBS-809017-EEntrepreneurshipTeaching Note for [806036].Starting at €0.00
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Village Ventures, Teaching Note
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnTeaching Note HBS-808010-EEntrepreneurshipTeaching Note to (806-080).Starting at €0.00
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EZAmuse Negotiation Scoresheet
Hardymon, G. Felda; Leamon, AnnCase HBS-807716-EFinanceSpreadsheet to (200-027), (807-007), (807-169), (807-170), and (807-171). Download only. An abstract is not available for this product.Starting at €8.20