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Eddie Bauer, Inc. (Spanish Version)
Bell, David E.; Leamon, AnnCase HBS-503S35MarketingEddie Bauer ha decidido coordinar su estrategia de comercialización (precio, la selección) a través de sus tiendas y catálogo. Pero con el comercio electrónico, es sensato esto todavía?Starting at €8.20
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Compaq Computer: grupos de enfoque
Bell, David E.; Leamon, AnnCase HBS-514S09MarketingDa el informe final, ambos resultados y la metodología, del grupo de enfoque en la nueva portátil de consumo de Compaq Computer. Se describen los grupos, método de selección, y la metodología en detalle. En caso de Compaq basar su diseño de producto en las opiniones de 64 personas? Se debe utilizar con el video.Starting at €8.20
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Computadoras Compaq: Intel Inside
Bell, David E.; Leamon, AnnCase HBS-503S44MarketingPresenta los resultados de la investigación cuantitativa y cualitativa de mercado sobre la posible aceptación de un procesador Intel no en la línea de portátiles de consumo de Compaq Computer. Si el portátil no es de Intel de bajo costo, es un éxito, la empresa va a mantener o aumentar su participación del 45% del mercado. Si no es así, podría dejar de ser un jugador en el mercado que ha creado y llenado. Los estudiantes deben evaluar la fiabilid...Starting at €8.20
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Business Model Exercise: Purpose and Overview
Ghosh, Shikhar; Payton, ChristopherCase HBS-820708-EEntrepreneurshipSpreadsheet supplement to case 815055.Starting at €8.20
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CrossFit (A)
Ghosh, Shikhar; Huberlie, Ali; Payton, Christopher E.J.Case HBS-815089-EEntrepreneurshipThis four-page update to the case, "The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?" details the Walt Disney Company's acquisition of Pixar, including deal terms, executive appointments, and operating guidelines for the two studios.Starting at €8.20
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Collage.com: Scaling a Distributed Organization
Stanton, Christopher; Ghosh, ShikharCase HBS-817038-EEntrepreneurshipKevin Borders and Joe Golden, co-founders and co-CEOs of Collage.com, must decide how to grow their custom photo-products startup in the face of fierce competition. From 2011 through 2016, the business evolved from a hobby to a startup with $22 million in revenue and 45 employees, all of whom worked remotely from home. Customer acquisition was becoming more difficult and repeat purchase rates lagged behind Shutterfly, the industry leader. New hir...Starting at €8.20
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Collage.com: Scaling a Distributed Organization, Teaching Note
Stanton, Christopher; Ghosh, ShikharTeaching Note HBS-818100-EEntrepreneurshipTeaching note for case 817038.Starting at €0.00
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Uncharted Play (C)
Ghosh, Shikhar; Payton, Christopher; Huberlie, AliCase HBS-818061-EEntrepreneurshipStarting at €5.74
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Help Scout
Ghosh, Shikhar; Austin, Julia; Payton, ChristopherCase HBS-817049-EEntrepreneurshipStarting at €8.20
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BlackBuck (A), Teaching Note
Ghosh, Shikhar; Bagai, ShwetaTeaching Note HBS-819111-EEntrepreneurshipTeaching note for case 819031.Starting at €0.00