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Eddie Bauer, Inc. (Spanish Version)
Bell, David E.; Leamon, AnnCase HBS-503S35MarketingEddie Bauer ha decidido coordinar su estrategia de comercialización (precio, la selección) a través de sus tiendas y catálogo. Pero con el comercio electrónico, es sensato esto todavía?Starting at €8.20
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Compaq Computer: grupos de enfoque
Bell, David E.; Leamon, AnnCase HBS-514S09MarketingDa el informe final, ambos resultados y la metodología, del grupo de enfoque en la nueva portátil de consumo de Compaq Computer. Se describen los grupos, método de selección, y la metodología en detalle. En caso de Compaq basar su diseño de producto en las opiniones de 64 personas? Se debe utilizar con el video.Starting at €8.20
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Computadoras Compaq: Intel Inside
Bell, David E.; Leamon, AnnCase HBS-503S44MarketingPresenta los resultados de la investigación cuantitativa y cualitativa de mercado sobre la posible aceptación de un procesador Intel no en la línea de portátiles de consumo de Compaq Computer. Si el portátil no es de Intel de bajo costo, es un éxito, la empresa va a mantener o aumentar su participación del 45% del mercado. Si no es así, podría dejar de ser un jugador en el mercado que ha creado y llenado. Los estudiantes deben evaluar la fiabilid...Starting at €8.20
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Ti-Tech (A)
Shapiro, Benson P.; Gourville, John T.; Cline, Craig E.Case HBS-508095-EMarketingThis case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity making it impossible to accept all four. Each order represents a different mix of labor, revenues, and potential future work. The case forces the student to choose among the four orders...Starting at €8.20
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Caso HBR: Llegó el momento de hacer una campa a unificada
Bertini, Marco; Gourville, John T.Article HBS-R1106MMarketingAlegre, un grupo hotelera líder en Centroamérica y Sudamérica, está sufriendo bajo la economía en problemas, y su nueva propiedad, el buque insignia Palma Cay en Cozumel, está perjudicando a la mayoría. Beatriz Soto, gerente de Palma Cay, tiene un plan para aumentar las reservas, pero no tienen el dinero para llevarlo a cabo. En caso de que la sede corporativa otorgar sus fondos adicionales, a pesar de las operaciones tradicionalmente descentrali...Starting at €8.20
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Porfolio & Partnership, Teaching Note
Hardymon, G. Felda; Leamon, AnnTeaching Note HBS-809017-EEntrepreneurshipTeaching Note for [806036].Starting at €0.00
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Village Ventures, Teaching Note
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnTeaching Note HBS-808010-EEntrepreneurshipTeaching Note to (806-080).Starting at €0.00
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Exercise on Estimation
Riis, Jason; Gourville, John T.Case HBS-509022-EMarketingThis exercise is meant to assess students' level of confidence around everyday business and general knowledge questions, for the purpose of identifying where they are overconfident and underconfident.Starting at €8.20
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Vignette: Alternative Liquidity Options
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnCase HBS-812070-EEntrepreneurshipThe growth of companies that facilitate the sales of unregistered stock, such as that granted to employees of successful but long-private companies, has raised a number of questions among regulators, investors, and company founders. This brief vignette sketches out some of the benefits and drawbacks of alternative methods of liquidity.Starting at €8.20
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Ti-Tech (B)
Shapiro, Benson P.; Gourville, John T.Case HBS-508096-EMarketingThis case concerns the selection and scheduling of orders by a small industrial titanium fabricator that recently has been plagued by poor deliveries and a lack of capacity. At the time of the case, Ti-Tech must decide which of four orders to accept, with capacity making it impossible to accept all four. Each order represents a different mix of labor, revenues, and potential future work. The case forces the student to choose among the four orders...Starting at €5.74