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Eddie Bauer, Inc. (Spanish Version)
Bell, David E.; Leamon, AnnCase HBS-503S35MarketingEddie Bauer ha decidido coordinar su estrategia de comercialización (precio, la selección) a través de sus tiendas y catálogo. Pero con el comercio electrónico, es sensato esto todavía?Starting at €8.20
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Compaq Computer: grupos de enfoque
Bell, David E.; Leamon, AnnCase HBS-514S09MarketingDa el informe final, ambos resultados y la metodología, del grupo de enfoque en la nueva portátil de consumo de Compaq Computer. Se describen los grupos, método de selección, y la metodología en detalle. En caso de Compaq basar su diseño de producto en las opiniones de 64 personas? Se debe utilizar con el video.Starting at €8.20
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Computadoras Compaq: Intel Inside
Bell, David E.; Leamon, AnnCase HBS-503S44MarketingPresenta los resultados de la investigación cuantitativa y cualitativa de mercado sobre la posible aceptación de un procesador Intel no en la línea de portátiles de consumo de Compaq Computer. Si el portátil no es de Intel de bajo costo, es un éxito, la empresa va a mantener o aumentar su participación del 45% del mercado. Si no es así, podría dejar de ser un jugador en el mercado que ha creado y llenado. Los estudiantes deben evaluar la fiabilid...Starting at €8.20
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Espresso House
de Santiago, Rafael; Carreras, Julián; Palaniswami, Ramesh; Vilà, JenniferCase AD-390-EDecision Analysis, Entrepreneurship, FinanceThe financial attractiveness of branded coffee shops attracted investments from the private equity industry in 2005. The case analyzes how Palamon Capital Partners, a private equity firm, used quantitative analysis to assess the risk of a 5-year growth investment in Espresso House, a branded coffee shop chain in Sweden.Starting at €8.20
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Bundesautobahnen Group
de Santiago, Rafael; García Centenera, Iñigo; Izquierdo, DavidCase AD-367-EDecision AnalysisBundesautobahnen Group, a German construction company, has won a public tender to build (the first stretch of) a freewayan expressway between Berlin and Bremen, with a budget of 170 million of euros. The company neededs to optimize the costs, matching the estimates offered in the tender and improving the project's margin. One of the most important stages was the optimization of the earthwork along the route.Starting at €8.20
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Continuous Discounting
de Santiago, RafaelTechnical Note ADN-285-EDecision Analysis, FinanceThis technical note discusses how discounting works when it is done for periods shorter than a yearStarting at €8.20
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Porfolio & Partnership, Teaching Note
Hardymon, G. Felda; Leamon, AnnTeaching Note HBS-809017-EEntrepreneurshipTeaching Note for [806036].Starting at €0.00
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Present Value Tables
de Santiago, RafaelTechnical Note ADN-275-EEconomics, FinanceThese tables provide the values used to discount monetary when the cash flows span several periods. The first table shows the value of having 1 euro n years from now, at different discount rates. The second table shows the present value of receiving 1 euro each year during n years, at different discount rates.Starting at €8.20
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Village Ventures, Teaching Note
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnTeaching Note HBS-808010-EEntrepreneurshipTeaching Note to (806-080).Starting at €0.00
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WoKou Robotics
de Santiago, RafaelCase AD-372-EDecision Analysis, Service and Operations ManagementWoKou Robotics is a global artificial intelligence company that manufactures two of its most popular robots in the same plant. Manufacturing is divided into several processes: robotic design, 3D printing and wiring. The case provides a natural scenario to introduce linear optimization techniques. The last part of the case is designed to encourage discussion of optimization in the presence of uncertainty (simulation methods) using the simulation o...Starting at €8.20