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Eddie Bauer, Inc. (Spanish Version)
Bell, David E.; Leamon, AnnCase HBS-503S35MarketingEddie Bauer ha decidido coordinar su estrategia de comercialización (precio, la selección) a través de sus tiendas y catálogo. Pero con el comercio electrónico, es sensato esto todavía?Starting at €8.20
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Project Impact: The Affordable Hearing Aid Project
Cordes E.; Mair, JohannaCase DG-1472-EStrategyThis case introduces David Green, a social entrepreneur with the mission of making advanced medical technology affordable and available to those in the third world. It describes the growth and success of projects to develop, manufacture and distribute low-cost hearing aids and other basic medical technology in India, and presents a direct contrast to the traditional maximum profit model of the medical industry. After achieving success with Aurola...Starting at €8.20
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The Freeplay Energy Group and Foundation (A)
Coles E.; Mair, JohannaCase DG-1467-EEntrepreneurship, StrategyThe Freeplay Energy Group was founded in 1995 to produce wind up radios. The company produced its first radios in 1996. It took its social responsibilities seriously from the beginning and in 1998 founded the Freeplay Foundation to enable the sustained delivery of radio information and education to the most vulnerable populations via self-powered radios. The company has transformed itself from a vertically integrated organization with internal ...Starting at €8.20
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Compaq Computer: grupos de enfoque
Bell, David E.; Leamon, AnnCase HBS-514S09MarketingDa el informe final, ambos resultados y la metodología, del grupo de enfoque en la nueva portátil de consumo de Compaq Computer. Se describen los grupos, método de selección, y la metodología en detalle. En caso de Compaq basar su diseño de producto en las opiniones de 64 personas? Se debe utilizar con el video.Starting at €8.20
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Computadoras Compaq: Intel Inside
Bell, David E.; Leamon, AnnCase HBS-503S44MarketingPresenta los resultados de la investigación cuantitativa y cualitativa de mercado sobre la posible aceptación de un procesador Intel no en la línea de portátiles de consumo de Compaq Computer. Si el portátil no es de Intel de bajo costo, es un éxito, la empresa va a mantener o aumentar su participación del 45% del mercado. Si no es así, podría dejar de ser un jugador en el mercado que ha creado y llenado. Los estudiantes deben evaluar la fiabilid...Starting at €8.20
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Sekem: Liberating a Vision, an Artistic Approach to Entrepreneurship - Teaching Note
Seelos, Christian; Mair, JohannaTeaching Note DGT-34-EStrategyNote prepared as an aid to instructors in the classroom use of case DG-1466-E The Sekem Initiative.Starting at €0.00
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Zurich Financial Services (UKISA) India Programme - Teaching Note
Farmer M.; Mair, JohannaTeaching Note DGT-32-EStrategyNote prepared as an aid to instructors in the classroom use of case DG-1447-E Zurich Financial Services (UKISA) India Programme.Starting at €0.00
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Waste Concern: Turning a Problem into a Resource - Teaching Note
Mitchell, Jordan; Mair, JohannaTeaching Note DGT-51-EEntrepreneurship, StrategyNote prepared as an aid to instructors in the classroom use of case DG-1502-E: Waste Concern: Turning a problem into a resource.Starting at €0.00
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The Freeplay Energy Group and Foundation - Teaching Note
Mair, Johanna; Ganly, KateTeaching Note DGT-56-EEntrepreneurship, StrategyNote prepared as an aid to instructors in the classroom use of case DG-1467-E: The Freeplay Energy Group and Foundation.Starting at €0.00
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Project Impact: The Affordable Hearing Aid Project - Teaching Note
Mair, JohannaTeaching Note DGT-48-EStrategyNote prepared as an aid to instructors in the classroom use of case DG-1472-E: Project Impact: The Affordable Hearing Aid Project.Starting at €0.00