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David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCase IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Starting at €8.20
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Eddie Bauer, Inc. (Spanish Version)
Bell, David E.; Leamon, AnnCase HBS-503S35MarketingEddie Bauer ha decidido coordinar su estrategia de comercialización (precio, la selección) a través de sus tiendas y catálogo. Pero con el comercio electrónico, es sensato esto todavía?Starting at €8.20
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Compaq Computer: grupos de enfoque
Bell, David E.; Leamon, AnnCase HBS-514S09MarketingDa el informe final, ambos resultados y la metodología, del grupo de enfoque en la nueva portátil de consumo de Compaq Computer. Se describen los grupos, método de selección, y la metodología en detalle. En caso de Compaq basar su diseño de producto en las opiniones de 64 personas? Se debe utilizar con el video.Starting at €8.20
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Computadoras Compaq: Intel Inside
Bell, David E.; Leamon, AnnCase HBS-503S44MarketingPresenta los resultados de la investigación cuantitativa y cualitativa de mercado sobre la posible aceptación de un procesador Intel no en la línea de portátiles de consumo de Compaq Computer. Si el portátil no es de Intel de bajo costo, es un éxito, la empresa va a mantener o aumentar su participación del 45% del mercado. Si no es así, podría dejar de ser un jugador en el mercado que ha creado y llenado. Los estudiantes deben evaluar la fiabilid...Starting at €8.20
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SaskTel
Elizabeth M.A. Grasby; Marsha WatsonCase IVEY-9B09A009-EMarketingThe executive committee of SaskTel had recently approved a proposal to launch its LifeState health monitoring system to the Canadian marketplace. The company's senior director of marketing must develop a marketing plan, including distribution and promotion, for the proposed product launch in six months' time. She will have to make decisions quickly in order to present a proposal to the executive committee within two weeks.Starting at €8.20
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Bambooya Corporation
Elizabeth M.A. Grasby; Emily SaundersCase IVEY-9B08B010-EAccounting and ControlThe sole shareholder of a Newmarket, Ontario, bamboo wholesaler wants to complete all necessary accounting transactions in order to determine the fiscal 2007 results. Students are required to record all opening balances, the necessary transactions, and adjusting and closing entries. The case is a comprehensive one wherein the required transactions involve cash, accounts receivable (including write-offs, recoveries and bad debts), retail inventory...Starting at €8.20
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Everything Rattan Inc.
John F. Graham; Anne M. Martin; David C. Shaw; Elizabeth M.A. GrasbyCase IVEY-9B12N008-EFinanceEverything Rattan has approached its bank for a loan. The bank needs to analyze the loan request and prepare a collateral analysis for the situation.Starting at €8.20
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Rameco Distribution
Elizabeth M.A. Grasby; Alexander (A.J.) MillerCase IVEY-9B14B010-EAccounting and ControlThe founding partners of this small company must decide whether to use a distributor to sell their products or continue to be their own sales representatives. The company sold a variety of environmentally friendly pens made from recycled paper, often used for fundraising efforts or company promotions. The partners had little access to capital, so they needed to consider the profitability and cash requirement of the alternatives and financing opti...Starting at €8.20
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Porfolio & Partnership, Teaching Note
Hardymon, G. Felda; Leamon, AnnTeaching Note HBS-809017-EEntrepreneurshipTeaching Note for [806036].Starting at €0.00
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Thaifoon Restaurant
Elizabeth M.A. Grasby; Anuj ChandaranaCase IVEY-9B07B001-EAccounting and Control, EntrepreneurshipA young entrepreneur with a family background in the Thai restaurant business considers whether to open his own Thai restaurant. Students are asked to assess his capabilities as a restaurant manager/owner. Students must perform a qualitative size-up of the market and examine whether the chosen location is a good fit. A seating plan is to be designed as well. Students are to project an income statement and balance sheet and determine the impact on...Starting at €8.20