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Recruiting
Cappelli, Peter; Harvard Business Review; Holmes, Dane E.Article HBS-R1903B-ELeadership and People ManagementBusinesses have never done as much hiring as they do today and never done a worse job of it, says Peter Cappelli of Wharton in "Your Approach to Hiring Is All Wrong." Much of the process is outsourced to companies such as Randstad, Manpower, and Adecco, which in turn use subcontractors to scour LinkedIn and social media for potential candidates. When applications come--always electronically--software sifts through them for keywords that hiring ma...Starting at €8.20
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Comfort Class Transport: Does Customer Service Need an Overhaul, Teaching Note
Roberts, Michael J.; Morrison, Paul E.Teaching Note HBS-4377-EService and Operations ManagementTeaching Note for Product #4377.Starting at €0.00
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Comfort Class Transport: Does Customer Service Need an Overhaul
Roberts, Michael J.; Morrison, Paul E.Case HBS-4374-EService and Operations ManagementThe general manager of a chauffeured limousine transport company is concerned about underperformance at the company's customer service call center. The eight-person call center handles almost all customer interaction including discussing company services with prospective customers, scheduling pickups, providing pricing, confirming appointments, and handling billing inquiries. Customers have complained about extended wait times to speak with someo...Starting at €8.20
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A Novel Way to Boost Client Satisfaction
Harvard Business ReviewArticle HBS-F1902A-EService and Operations ManagementResearchers have learned to mine a unique set of data that serves as a slow-motion replay of how an organization and its people function: the company's e-mail. Although e-mail analysis has largely focused on internal communications, a new study uses it to examine how employees interact with clients. Researchers studied the e-mail behaviors of teams working with key client accounts at a global professional services firm. Each month during the stud...Starting at €8.20
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A Manager's Guide to Augmented Reality
Porter, Michael E.; Heppelmann, James; Harvard Business Review; Jouret, Guido; Morse, GardinerArticle HBS-R1706B-EInformation TechnologiesWhile the physical world is 3-D, most data is trapped on 2-D pages and screens. This gulf between the real and digital worlds limits our ability to exploit the volumes of information available to us. Augmented reality, a set of technologies that superimposes digital data and images on physical objects, is closing this gap. By putting information directly into the context in which we'll apply it, AR increases our ability to absorb and act on it. A...Starting at €8.20
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Amazon.com--2002 (Spanish version)
Leschly, Stig; Roberts, Michael J.; Sahlman, William A.; Thedinga, ToddCase HBS-805S17EntrepreneurshipDescribe la evolución de Amazon.com y su modelo de negocio desde su fundación. En concreto, se analiza la transformación del Amazonas desde un e-Tailer a una plataforma de comercio y su iniciativa de mercado, que ha llevado a esto. También describe los aspectos económicos de diferentes modelos de comercio que Amazon emplea y discute una decisión confrontar Jeff Bezos con respecto a cómo la empresa debe participar en el segmento de ropa.Starting at €8.20
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Why You Should Rotate Office Seating Assignments
Harvard Business ReviewArticle HBS-F1802A-EDesign firms have long claimed that workspace reorganizations promote collaboration and creativity, and research studies back up those claims. But the financial return has been hard to prove--until now. Research at a South Korean e-commerce firm finds that relocating "merchandisers"--employees who source product deals--near employees they hadn't previously had much contact with boosted creativity among those with high deal-sourcing ability and si...Starting at €8.20
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U.S. Department of Energy & Recovery Act Funding: Bridging the "Valley of Death"
Roberts, Michael J.; Lassiter, Joseph B.; Nanda, RamanaCase HBS-810144-EEntrepreneurshipThe case focuses on the US Dept. of Energy and the $38 billion dollars of stimulus funding the DOE received to encourage clean tech. They focus on "bridging the valley of death" i.e., helping young, innovative companies finance technically risky and very capital intensive development and commercialization programs. The case focuses on two DOE programs in particular, the Loan Guarantee Program and ARPA-E. The case raises the question of why these ...Starting at €8.20
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InPart (Spanish version)
Lassiter, Joseph B.; Roberts, Michael J.; Biotti, Jon M.Case HBS-815S15EntrepreneurshipStacey Lawson, HBS 1996, comenzó a piezas CAD representaciones compañía de base de datos para los diseñadores e ingenieros de ayuda con el proceso de diseño. La compañía ha completado su producto y está empezando a venderlo. El caso examina cuestiones relacionadas con la organización de la fuerza de ventas y el precio del producto.Starting at €8.20
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CVD Incorporated versus A.S. Markham Corporation (A) (Spanish Version)
Roberts, Michael J.; Walton, Ennis J.Case HBS-310S21EntrepreneurshipDescribe la odisea legal de dos ingenieros que dejaron su antiguo empleador para iniciar una empresa que era directamente competidor. Los temas incluyen los contratos de trabajo, licencias de tecnología, competencia económica, secretos comerciales e información confidencial. Proporciona una buena oportunidad para que los estudiantes exploren los aspectos legales y éticos que rodean el concepto de propiedad intelectual.Starting at €8.20