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AéroTec Systèmes y la carrera del turismo espacial
Rocha e Oliveira, Paulo; Capizzani, Mario; Valentí Vidal, Albert; Reutskaja Pastushkova, ElenaCase M-1395Marketing, Service and Operations ManagementUn grupo de ingenieros de AéroTec ha terminado de diseñar un vehículo espacial llamado Navigateur y ahora tienen que elaborar un plan de marketing para esta nueva experiencia innovadora. El Navigateur se diferencia de las ofertas que existen en la actualidad para realizar viajes espaciales comerciales en que ofrece una experiencia visual muy superior, mayor comodidad y menos necesidad de entrenamiento y de aptitudes físicas. AéroTec, una empresa ...Starting at €8.20
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AéroTec Systèmes and the Space Tourism Race
Rocha e Oliveira, Paulo; Capizzani, Mario; Valentí Vidal, Albert; Reutskaja Pastushkova, ElenaCase M-1395-EMarketing, Service and Operations ManagementA group of engineers at AéroTec has finalized the design of a space vehicle called the Navigateur and they must now devise a marketing plan for this innovative new experience. The Navigateur differs from currently available offerings in commercial space travel in that it provides a highly superior visual experience, greater comfort, and lower training and physical fitness requirements. AéroTec, a business-to-business firm with no experience in co...Starting at €8.20
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The Captor Opportunity (B)
Valentí Vidal, Albert; González Rodríguez, Jorge; Reutskaja Pastushkova, Elena; Mendoza, ErnestCase M-1398-EMarketingCarbon Purity (CP) acquired Captor Materials S.L. (CM). The main asset of Captor Materials was a patented technology for the removal of nitrogen oxides (NOx). Accumulated exposure to NOx causes gradual health deterioration in employees exposed to these gases. The new Captor technology, which helps remove these NOx, is extremely valuable and can be implemented in a number of sectors where NOx are to be removed from gases. CP identified several mar...Starting at €5.74
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The Captor Opportunity (A)
Valentí Vidal, Albert; González Rodríguez, Jorge; Reutskaja Pastushkova, Elena; Mendoza, ErnestCase M-1397-EMarketingCarbon Purity (CP) acquired Captor Materials S.L. (CM). The main asset of Captor Materials was a patented technology for the removal of nitrogen oxides (NOx). Accumulated exposure to NOx causes gradual health deterioration in employees exposed to these gases. The new Captor technology, which helps remove these NOx, is extremely valuable and can be implemented in a number of sectors where NOx are to be removed from gases. CP identified several mar...Starting at €8.20
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The Captor Opportunity (C)
Valentí Vidal, Albert; González Rodríguez, Jorge; Reutskaja Pastushkova, Elena; Mendoza, ErnestCase M-1399-EMarketingCarbon Purity (CP) acquired Captor Materials S.L. (CM). The main asset of Captor Materials was a patented technology for the removal of nitrogen oxides (NOx). Accumulated exposure to NOx causes gradual health deterioration in employees exposed to these gases. The new Captor technology, which helps remove these NOx, is extremely valuable and can be implemented in a number of sectors where NOx are to be removed from gases. CP identified several mar...Starting at €5.74
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Laboratorio Benati: revitalizando la línea de medicamentos
Segarra, José Antonio; Valentí Vidal, AlbertCase M-1308Innovation and Change, Marketing, StrategyEn abril del 2013, Marco di Lucca, director general del Laboratorio Benati Italia estaba reunido con sus directores analizando el impacto de los últimos cambios legislativos en los resultados de la empresa. Benati era el laboratorio líder en Italia en el mercado dermatológico desde hacía más de una década y había alcanzado una gran reputación entre los consumidores, médicos y farmacéuticos. No obstante, en los últimos dos años los resultados de s...Starting at €8.20
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Pay Television in Europe -1996
McDonough M.; Vilà, JoaquimCase DG-1166-EStrategyStarting at €8.20
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La televisión de pago en Europa -1996
McDonough M.; Vilà, JoaquimCase DG-1166StrategyThis case is used to discuss industry evolution as well as the relative competitive position and business strategies of different players (the French Canal Plus, the Brithish BSkyB, the two German Kirch and Bertelsmann and the Italian -Berlusconi's Fininvest). Topics at discussion are the role of alliances, investments in new technology pushing for standards, the upcoming of new services under the digital television, the need to fine-tune custome...Starting at €8.20
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Transformation Through Design Thinking
Vilà, Joaquim; Camps, Xavier; Sosa, Manuel E.; Liedtka, Jeanne M.Dossier DOS-37-EInnovation and Change, Service and Operations Management, StrategyDesign thinking is a vital tool for growth and innovation. This dossier shows you how to use it successfully.Starting at €15.00
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Transforma tu empresa con el Design Thinking
Vilà, Joaquim; Camps, Xavier; Sosa, Manuel E.; Liedtka, Jeanne M.Dossier DOS-37Innovation and Change, Service and Operations Management, StrategyTransformar la empresa requiere un enfoque de dirección que permita el cambio ordenado. El design thinking puede jugar un papel imprescindible en este proceso.Starting at €15.00