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Search results
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Microsoft adCenter
Coles, Peter A.; Edelman, BenjaminCase HBS-908049-EStrategyMicrosoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set of alternatives, each with clear benefits but also serious challenges.Starting at €8.20
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TheLadders
Coles, Peter A.; Edelman, Benjamin; Hall, Brian J.; Bennett, NicoleCase HBS-908061-EMarketingDespite strong appeal among job seekers and outside recruiters, TheLadders' corporate job listings seem to lag. Could raising prices help solve the problem? TheLadders considers this strategic paradox.Starting at €8.20
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Joseph Pulitzer
Pillar, Matthew G.; Davis, John A.Case HBS-807072-EBiography of publisher and philanthropist Joseph Pulitzer.Starting at €8.20
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Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Starting at €8.20
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Kohl Industries
Davis, John A.Case HBS-808078-ELeadership and People ManagementDescribes a compensation dilemma with a father and his three children, who work in different businesses under the family holding companies. The father, James Kohl, must set compensation that meets the needs of the family and the business.Starting at €8.20
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Mobilizing an Online Business
Coles, Peter A.; Edelman, BenjaminCase HBS-913061-EEntrepreneurs starting online businesses often need to mobilize multiple sets of users or customers, each of whom hesitates to participate unless others join also. This case presents several challenges with similar structure.Starting at €8.20
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TheLadders, Teaching Note
Coles, Peter A.; Edelman, BenjaminTeaching Note HBS-909005-EMarketingTeaching Note for [908061].Starting at €0.00
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The Wen Group
Davis, John A.; Pillar, Matthew G.Case HBS-812034-ELeadership and People ManagementThree brothers that own and lead a second-generation family business in Hong Kong, encounter problems of nepotism and governance, and endure considerable conflict. The case asks how to resolve these family and business issues.Starting at €8.20
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Microsoft adCenter, Teaching Note
Coles, Peter A.; Edelman, BenjaminTeaching Note HBS-908062-EStrategyTeaching Note for [908049].Starting at €0.00
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Stevenson Industries (A), Teaching Note
Davis, John A.Teaching Note HBS-807135-EEntrepreneurshipTeaching note to (802-086).Starting at €0.00