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Social Strategy at American Express
Piskorski, Mikolaj Jan; Chen, DavidCase HBS-712447-EStrategyAmerican Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and ask...Starting at €8.20
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Crosley
Nicholas, Tom; Chen, DavidCase HBS-809160-EEntrepreneurshipIn October 1941, a top secret envoy from the U.S. military was sent to Crosley Corporation in Cincinnati, Ohio to request their assistance to construct a weapon that would drastically strengthen the defenses of U.S. troops: the proximity fuze. Such a fuze would allow enemy aircraft to be shot down with a rate of accuracy well above that of previous weaponry. The task would be a challenging one, as conventional wisdom held that it took at least fo...Starting at €8.20
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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The American Dream in History
Nicholas, Tom; Chen, DavidCase HBS-808134-EEntrepreneurshipStarting at €8.20
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American National Red Cross (B)
Lorsch, Jay W.; Sherman, Eliot; Chen, DavidCase HBS-408041-ELeadership and People ManagementSupplements the (A) case. An abstract is not available for this product.Starting at €5.74
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Al Capone
Nicholas, Tom; Chen, DavidCase HBS-809144-EEntrepreneurshipIn 1929, Chicago, IL mob boss Al Capone was at the height of his power. As head of the extensive crime organization known as "The Outfit" during most of U.S.'s Prohibition Era (1920-1933), Capone oversaw hundreds of brothels, speakeasies, and roadhouses which served as venues for gang-administered gambling, prostitution, and illegal alcohol sales. At their peak, yearly revenues from all of his enterprises combined totaled over $100 million. Capon...Starting at €8.20
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Cincom Systems, Inc.
Nicholas, Tom; Chen, DavidCase HBS-808084-ETom Nies, charismatic CEO of Cincom Systems, is considering a public offering of his software enterprise, but the 1987 stock market crash checks his plans. Nies reflects that capital for expansion will keep Cincom at the frontier of technological development in a changing industry. He also realizes that an IPO might negate his firm's efforts to deliver high levels of customer satisfaction and change Cincom's unique corporate culture.Starting at €8.20
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American National Red Cross (A)
Lorsch, Jay W.; Sherman, Eliot; Chen, DavidCase HBS-408040-ELeadership and People ManagementDescribes the governance issues facing the Board of Governors of the American Red Cross. After a series of issues--FDA consent decree on its blood operations; the response to 9/11 and Hurricane Katrina--the Red Cross board was under pressure to fix its governance from the public, the media, and from Congress. Describes the Red Cross governance structure and practices in place and the process used to examine them.Starting at €8.20
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Dot.com: Online Pet Retailing
Nicholas, Tom; Chen, DavidCase HBS-809117-EEntrepreneurshipFrom 1995 to 1999, the U.S. experienced a period of tremendous growth in its information technology (IT) sector. The IT industry, although it accounted for less than 10% of the U.S. economy's total output, contributed disproportionately to economic growth. One market that was particularly contentious was online pet supply retailing. Pet supply retailing had an estimated worth of $31 billion in 1997, and in the late 1990s, several startups and bri...Starting at €8.20
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Georges Doriot and American Venture Capital
Nicholas, Tom; Chen, DavidCase HBS-812110-EFinanceFollowing the lean years of the Great Depression when bankruptcies proliferated and financing for new ventures virtually dried up, new demand for capital was created in a post-War environment of scientific and industrial expansion. Venture funding occurred more widely in the United States than it ever had done before. While the roots of the American venture capital industry are long-standing and multifaceted, they are frequently traced back to th...Starting at €8.20