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Reingeniería del proceso empresarial: el cambio radical permitido en la tecnología de la información
Stoddard, Donna B.; Jarvenpaa, SirkkaCase HBS-110S19Information TechnologiesProporciona un marco conceptual para comprender rediseño de procesos de negocio y gestión del cambio.Starting at €8.20
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Pacific Bell: la reingeniería de Centrex
Stoddard, Donna B.; Jarvenpaa, SirkkaCase HBS-117S17Information TechnologiesDescribe el rediseño y puesta en marcha del nuevo proceso de las órdenes para un producto estrella en el Pacific Bell. Pacific Bell es una de las compañías de funcionamiento regionales de Bell compone de siete unidades de negocio. En lugar de implementar el nuevo proceso, las funciones y tecnología de la información propuesto por el equipo de diseño original, cada unidad de negocio regional implementado aquellas piezas que más rápidamente se trad...Starting at €8.20
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OTISLINE (A) (Spanish version)
McFarlan, F. Warren; Stoddard, Donna B.Case HBS-102S22Information TechnologiesDescribes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to student...Starting at €8.20
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Managing Information: The IT Architecture
Stoddard, Donna B.; Seger, Katherine N.Case HBS-193059-EInformation TechnologiesInformation is a critical resource in the information economy and Information Technology (IT) enables information to be managed as a strategic resource. However, IT is extremely complex and fast-changing. As a result, the general manager cannot leave IT decisions strictly to IT technologists and cannot hope to be technically competent to make the "right" IT decisions for the firm. This dilemma is resolved by the construction of an "IT architectur...Starting at €8.20