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Cray Research, Inc. (Spanish Version)
Aguilar, Francis J.; Brainard, Caroline E.Case HBS-306S14Knowledge and CommunicationCray Research se enfrenta a varios problemas de gestión, como resultado de un crecimiento rápido y la necesidad de un crecimiento continuo. Temas a tratar incluyen: 1) si Cray debe ser un marketing o una compañía de tecnología; 2) la competencia nueva y poderosa; 3) productos para ofrecer como Cray se mueve fuera de su segmento de mercado inicial; 4) dolores de crecimiento (es decir, la cultura corporativa, comunicaciones, etc.) y 5) ¿hay "vida d...Starting at €8.20
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Nota de introducción a DAAG Europe
Aguilar, Francis J.; Svensk, Robert E.Case HBS-306S33Knowledge and CommunicationComplementa el caso.Starting at €8.20
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DAAG Europe (A) (Spanish Version)
Aguilar, Francis J.; Svensk, Robert E.Case HBS-311S01Knowledge and CommunicationEmpresa debe decidir si subir los precios y restringir el crédito del consumidor a la luz de su estrategia para la producción de racionalizar, introducir una nueva línea de ascensores modelo y aumentar su cuota de mercado. Puntos hasta las interrelaciones de las diferentes áreas funcionales dentro de una estrategia corporativa y en cierta medida el período de tiempo asociado con el cambio estratégico.Starting at €8.20
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General Electric, 1984 (Spanish Version)
Aguilar, Francis J.; Hamermesh, Richard G.; Brainard, Caroline E.Case HBS-302S36Knowledge and CommunicationDescribe los primeros cuatro años de permanencia de Jack Welch como CEO de las ofertas de General Electric Co. con las formas Welch ha tratado de actividades de estrategia y planificación del cambio de GE y sus intentos de hacer la empresa más empresarial.Starting at €8.20
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Expanding Ecommerce at Technos
Teixeira, Thales S.; Deshpande, Rohit; Costas, Ruth; Zogbi, PriscillaCase HBS-517078-EMarketingTechnos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commerci...Starting at €8.20
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCase HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Starting at €8.20
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Tiger-Tread
Cardozo, Richard N.; Deshpande, RohitCase HBS-507077-EMarketingDescribes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.Starting at €8.20
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Branding Yoga, Teaching Plan
Deshpande, RohitTeaching Note HBS-512079-EMarketingTeaching Plan for 512025.Starting at €0.00
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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Cipla, Teaching Note
Deshpande, Rohit; Sesia, AldoTeaching Note HBS-307021-EMarketingTeaching Note to (503-085).Starting at €0.00