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Revolución digital: Redefinición de la E de GE
Bartlett, Christopher A.; Glinska, MegCase HBS-304S18Knowledge and CommunicationEste caso detalla la aplicación de la iniciativa de negocio electrónico - el último de los cuatro ejes estratégicos de toda la compañía de Jack Welch. En primer lugar, se resume el proceso de cambio de 20 años que llevó Welch, que detalla las iniciativas que puso en su lugar. Después, averigua cómo Gerry Podesta, jefe de comercio electrónico en GE Plastics, implementó la nueva iniciativa. De este modo, pone de relieve cómo la "arquitectura social...Starting at €8.20
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Key Elements for Excellence in Classroom Cases and Teaching Notes
Austin, James E.; Heskett, James L.; Bartlett, Christopher A.Case HBS-915417-EThis document identifies the characteristics of excellent case studies and their accompanying teaching notes. The purpose is to provide guidance in preparing these educational vehicles. These guidelines were developed based on consultations with very experienced case teachers and an analysis of the elements of case studies and their teaching notes considered to be high quality by Harvard Business School faculty across departments, and on the ba...Starting at €8.20
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Komatsu Ltd.: La Globalización del Proyecto G
Bartlett, Christopher A.Case HBS-305S12Knowledge and CommunicationEste caso describe la gran transformación estratégica y organizativa a Komatsu dirigida a cambiar desde un productor con sede en Japón de equipo de construcción a una empresa verdaderamente global, con la posibilidad de aprovechar su cartera de todo el grupo de recursos y capacidades en una nueva, más diversa base de negocios. Detalles esfuerzos para construir y operaciones en el extranjero adquirir, para especializarse e integrar unidades en el ...Starting at €8.20
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Flashion: Art vs. Science in Fashion Retailing
Ferreira, Kris; Lakhani, Karim R.Case HBS-617059-EService and Operations ManagementKate Wilson, retail analytics manager at Flashion-a fashion flash-sale site-is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing, can Wilson provide new insights?Starting at €8.20
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Amanda Tremblay at Citrine Solutions
Bartlett, Christopher A.; Myers, Paul S.Case HBS-920561-EKnowledge and CommunicationThe case focuses on Amanda Tremblay, a recent MBA with a technical background who was recruited by Citrine Software Solutions (CSS). CSS, based in Ottawa, Ontario, Canada, develops, implements, and supports software-as-a-service (SaaS) products for human resource management and associated business processes. Soon after joining, Tremblay distinguishes herself through her work on a project that analyzed the possibility of accessing a lower-priced m...Starting at €8.20
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Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Starting at €8.20
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Synthetic Biology Investment Opportunity
Barrett, Peter; Lakhani, Karim R.; Kelley, Julia; Herman, KerryCase HBS-620015-EInformation TechnologiesStarting at €8.20
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InnoCentive.com (C)
Lakhani, Karim R.; Lonstein, EricCase HBS-612027-EInnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. This case focuses on the outcome of InnoCentive's decision to post challenges related to environmental issues created by the Gulf Oil Spill. It reviews lessons learned from this experience and asks students to consider whether InnoCentive should post challenges in response to the nuclear crises resulting from the 2011 Japanese ear...Starting at €5.74
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3D Systems
Lakhani, Karim R.; Lane, DavidCase HBS-614035-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. In late 2013, Rajeev Kulkarni needed to decide how best to facilitate the emergence of a broad base of users and content to promote the sale of 3D Systems's consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application for 3D printing for consumers, despite a plethora of potential opportunities.Starting at €8.20