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Jefferson County (E): Postscript
Bergstresser, Daniel B.; Cohen, Randolph B.Case HBS-213060-EFinanceSupplement for case 213056Starting at €5.74
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Jefferson County (C): Subsequent Issuance
Bergstresser, Daniel B.; Cohen, Randolph B.Case HBS-213058-EFinanceJefferson County, Alabama, faces an EPA mandate requiring sewer system upgrades. How will they finance the upgrades? What consequences will follow?Starting at €5.74
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UBS and Auction Rate Securities (C)
Bergstresser, Daniel B.; Cole, Shawn; Shenai, SiddharthCase HBS-209135-EFinanceSupplement to 209119 and 209131Starting at €5.74
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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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Consumer Behavior Exercise (C) (Spanish version)
Deighton, John; Fournier, SusanCase HBS-503S21MarketingStudents are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the buying process, decision-making roles, habit versus deliberation).Starting at €5.74
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UBS and Auction Rate Securities (A), (B), and (C), Teaching Note
Cole, Shawn; Bergstresser, Daniel B.; Shenai, SiddharthTeaching Note HBS-209122-EFinanceTeaching Note for [209119], [209131], and [209135].Starting at €0.00
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UBS and Auction Rate Securities (A)
Bergstresser, Daniel B.; Cole, Shawn; Shenai, SiddharthCase HBS-209119-EFinanceUBS, a global financial services company, must decide whether to continue to support the market for Auction Rate Securities in the face of a growing financial crisis. These instruments, underwritten by UBS, were marketed to clients as highly liquid and safe alternatives to cash. UBS' decision becomes urgent when Citigroup, another leading underwriter of ARS, decides to let their auctions fail, leaving clients with illiquid assets of uncertain val...Starting at €8.20
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Relating to Peapod, Teaching Note
Avery, Jill; Fournier, SusanTeaching Note HBS-316175-EMarketingTeaching note for case 314142.Starting at €0.00
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Nombrando al Edsel (Condensado)
Fournier, Susan; Wojnicki, AndreaCase HBS-503S67MarketingRevela la interesante e inusual historia detrás de la selección de Ford de "Edsel" como el nuevo nombre de marca para su nefasto 1957 lanzamiento de nuevos productos. Cabe destacar que tal vez las más extensas, creativas y cargadas políticamente historias de nombres de la historia. Aunque ambos enfoques no tradicionales para la generación de nombres (es decir, la correspondencia con un poeta popular de la época) y las herramientas de investigació...Starting at €8.20
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Martha Stewart Living Omnimedia (A) (Spanish Version)
Fournier, Susan; Winig, Laura; Herman, Kerry; Wojnicki, AndreaCase HBS-504S35MarketingMartha Stewart Living Omnimedia (MSLO), una empresa de contenidos y los medios de comunicación de marca e integrado dedicado a "elevar el papel del ama de casa", se hizo pública el 19 de octubre de 1999, la creación de una empresa con un valor de mercado de $ 1,73 mil millones y una participación de Stewart vale $ 1,2 mil millones. Aretha Jackson, presidente de una firma de inversión privada, el mosto de aconsejar a un cliente sobre la convenienc...Starting at €8.20