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Pilgrim Bank (C): Electronic Billpay, Teaching Note
Frei, Frances X.; Campbell, DennisTeaching Note HBS-608117-EFinanceTeaching Note for [602103].Starting at €0.00
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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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Pilgrim Bank (C): Statistics Review with Data Desk
Frei, Frances X.Teaching Note HBS-608097-EFinanceTeaching Note for [602103].Starting at €0.00
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Consumer Behavior Exercise (C) (Spanish version)
Deighton, John; Fournier, SusanCase HBS-503S21MarketingStudents are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the buying process, decision-making roles, habit versus deliberation).Starting at €5.74
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Pilgrim Bank (C): Electronic Billpay (Spanish Version)
Frei, Frances X.; Rodriguez-Farrar, Hanna; Campbell, DennisCase HBS-605S20Service and Operations ManagementComplementa el caso (A).Starting at €5.74
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Transformation at the IRS, Teaching Note
Frei, Frances X.; Edmondson, Amy C.Teaching Note HBS-608057-EService and Operations ManagementTeaching Note for [603010].Starting at €0.00
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Verizon: The Introduction of DSL, Teaching Note
Frei, Frances X.; Edmondson, Amy C.Teaching Note HBS-608056-EService and Operations ManagementTeaching Note for (2-602-070).Starting at €0.00
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Dell Computers (B): The Transition
Frei, Frances X.; Edmondson, Amy C.; Harris-Van Keuren, ChristineCase HBS-607081-EService and Operations ManagementSupplements the (A) case. An abstract is not available for this product.Starting at €5.74
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Cleveland Clinic, Teaching Note
Frei, Frances X.; Edmondson, Amy C.; Harris-Van Keuren, ChristineTeaching Note HBS-608124-EService and Operations ManagementTeaching Note for [607143].Starting at €0.00
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Influencing Customer Behavior in Service Operations (Spanish Version)
Frei, Frances X.; Edmondson, Amy C.Case HBS-614S10Service and Operations ManagementUna nota técnica del estudiante usado en el primer módulo de un curso de la Escuela de Negocios de Harvard sobre la gestión de operaciones de servicio, que la gestión de las direcciones de la función operativa de los clientes (606 a 032). Explora las formas en que las empresas de servicios pueden influir en el comportamiento de sus clientes. A partir de investigaciones sobre la motivación de los empleados y su aplicación a la motivación del clien...Starting at €8.20