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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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Consumer Behavior Exercise (C) (Spanish version)
Deighton, John; Fournier, SusanCase HBS-503S21MarketingStudents are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the buying process, decision-making roles, habit versus deliberation).Starting at €5.74
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Project Impact: The Affordable Hearing Aid Project
Cordes E.; Mair, JohannaCase DG-1472-EStrategyThis case introduces David Green, a social entrepreneur with the mission of making advanced medical technology affordable and available to those in the third world. It describes the growth and success of projects to develop, manufacture and distribute low-cost hearing aids and other basic medical technology in India, and presents a direct contrast to the traditional maximum profit model of the medical industry. After achieving success with Aurola...Starting at €8.20
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The Freeplay Energy Group and Foundation (A)
Coles E.; Mair, JohannaCase DG-1467-EEntrepreneurship, StrategyThe Freeplay Energy Group was founded in 1995 to produce wind up radios. The company produced its first radios in 1996. It took its social responsibilities seriously from the beginning and in 1998 founded the Freeplay Foundation to enable the sustained delivery of radio information and education to the most vulnerable populations via self-powered radios. The company has transformed itself from a vertically integrated organization with internal ...Starting at €8.20
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Sekem: Liberating a Vision, an Artistic Approach to Entrepreneurship - Teaching Note
Seelos, Christian; Mair, JohannaTeaching Note DGT-34-EStrategyNote prepared as an aid to instructors in the classroom use of case DG-1466-E The Sekem Initiative.Starting at €0.00
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Zurich Financial Services (UKISA) India Programme - Teaching Note
Farmer M.; Mair, JohannaTeaching Note DGT-32-EStrategyNote prepared as an aid to instructors in the classroom use of case DG-1447-E Zurich Financial Services (UKISA) India Programme.Starting at €0.00
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Waste Concern: Turning a Problem into a Resource - Teaching Note
Mitchell, Jordan; Mair, JohannaTeaching Note DGT-51-EEntrepreneurship, StrategyNote prepared as an aid to instructors in the classroom use of case DG-1502-E: Waste Concern: Turning a problem into a resource.Starting at €0.00
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The Freeplay Energy Group and Foundation - Teaching Note
Mair, Johanna; Ganly, KateTeaching Note DGT-56-EEntrepreneurship, StrategyNote prepared as an aid to instructors in the classroom use of case DG-1467-E: The Freeplay Energy Group and Foundation.Starting at €0.00
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Project Impact: The Affordable Hearing Aid Project - Teaching Note
Mair, JohannaTeaching Note DGT-48-EStrategyNote prepared as an aid to instructors in the classroom use of case DG-1472-E: Project Impact: The Affordable Hearing Aid Project.Starting at €0.00
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A New Model for the Pharmaceutical Industry: The Institute for OneWorld Health - Teaching Note
Mair, JohannaTeaching Note DGT-49-EStrategyNote prepared as an aid to instructors in the classroom use of case DG-1480-E: A New Model for the Pharmaceutical Industry: The Institute for OneWorld Health.Starting at €0.00