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Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCase HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Starting at €8.20
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Tecnologías interactivas y estrategias de marketing relacional
Moon, YoungmeCase HBS-507S14MarketingDescribe el papel de las tecnologías interactivas en el desarrollo de estrategias de marketing relacional.Starting at €8.20
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Onsale, Inc. (Spanish Version)
Moon, YoungmeCase HBS-508S01MarketingLos eventos ha sido pionero en el comercio electrónico, ofreciendo un exceso de bienes y renovados utilizando un formato de subasta en línea. La compañía ahora está planeando convertirse en un jugador en el mundo altamente competitivo de la primera ejecución mercancía equipo también. Sin embargo, a diferencia de otros distribuidores informáticos cuyos modelos de negocio se basan en los márgenes brutos, el nuevo modelo Onsale se basa en la idea de...Starting at €8.20
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La tecnología de red y la función de los intermediarios
Moon, YoungmeCase HBS-505S10MarketingDescribe algunas de las formas de tecnología de red está cambiando el papel de los intermediarios en el mercado.Starting at €8.20
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Autobytel.com (Spanish Version)
Moon, YoungmeCase HBS-504S19MarketingAutobytel goza de ventaja del primer movimiento en el nuevo espacio de compra de automóviles internet. De acuerdo con un número de métricas, es el líder en línea en esta categoría. Sin embargo, una serie de competidores han surgido, que plantea dudas sobre la viabilidad a largo plazo del modelo de referencia de compra de Autobytel. Además, Autobytel está luchando para acelerar el crecimiento de los ingresos. La compañía ha puesto en marcha varios...Starting at €8.20
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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The Innovation Catalysts
Martin, RogerArticle HBS-R1106E-EA few years ago the software development company Intuit realized that it needed a new approach to galvanizing customers. The company's Net Promoter Score was faltering, and customer recommendations of new products were especially disappointing. Intuit decided to hold a two-day offsite for the company's top 300 managers with a focus on the role of design in innovation. One of the days was dedicated to a program called Design for Delight. The cente...Starting at €8.20
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Design for Action
Brown, Tim; Martin, RogerArticle HBS-R1509C-ELeadership and People ManagementEver since it became clear that smart design led to the success of many products, companies have been employing it in other areas, from customer experiences, to strategy, to business ecosystems. But as design is used in increasingly complex contexts, a new hurdle has emerged: gaining acceptance of the "designed artifact" into the status quo. In fact, the more innovative a new design is, the more resistance it's likely to meet. The solution, say...Starting at €8.20
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The Overvaluation Trap
Martin, Roger; Kemper, AlisonArticle HBS-R1512H-ELeadership and People ManagementIn 2007, Chuck Prince, then the CEO of Citigroup, made a notorious comment about the subprime mortgage market: "As long as the music's playing, you've got to get up and dance. We're still dancing." Soon after, the financial system crashed, and that remark came to be seen as a cavalier justification for excessive risk taking by the bank. But authors Martin and Kemper raise another possibility: Prince may have been painted into a corner, because Ci...Starting at €8.20
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Uber: Changing the Way the World Moves, Teaching Note
Moon, YoungmeTeaching Note HBS-316109-ETeaching note for case 316101.Starting at €0.00