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Flipkart (B): The Ongoing Battle for India's E-Commerce Market
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCase HBS-518097-EMarketingIn 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports hint that Reliance Industries, a large Indian conglomerate, is planning to extend its e-commerce offering beyond fashion to electronics, mobile phones and even groceries. As th...Starting at €5.74
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Note on Case Learning (Spanish Version)
Corey, E. RaymondCase HBS-806S08Knowledge and CommunicationEsta guía, escrita para los estudiantes, se pretende que ayuda en la preparación de los casos y en el aprendizaje de la comprensión caso.Starting at €8.20
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Comportamiento del Comprador Industrial
Corey, E. RaymondCase HBS-502S20MarketingSe puede utilizar como material de referencia para cursos de marketing industrial y adquisiciones industrial. Las encuestas las influencias económicas, de comportamiento y de organización que forma la compra de toma de decisiones en las empresas y otras instituciones. También describe los tipos de estrategias de grupos de compra formulan para hacer frente a sus proveedores y entornos de suministro.Starting at €8.20
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Note on Pricing (Spanish version)
Corey, E. RaymondCase HBS-512S14MarketingIntended to serve as a comprehensive overview of pricing strategy.Starting at €8.20
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Harper Chemical Co., Inc. (Spanish Version)
Corey, E. RaymondCase HBS-504S28MarketingUna empresa adquiere los derechos a un mineral con usos potenciales en la industria cerámica y de pintura. Después de muchos años, las ventas están todavía muy por debajo de las expectativas y la compañía considera la venta de toda la operación a un cliente potencial. Reescrito versión de un caso anterior.Starting at €8.20
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Dominion Motors & Controls Ltd. (Spanish version)
Corey, E. RaymondCase HBS-502S02MarketingThe leading manufacturer of motors in Canada is threatened by a loss of market share in oilfield pumping motors because a major customer, having tested several competing motor brands, finds a competitor's motor to be superior. A central issue is whether to make a special purpose motor for this market, reduce the price on the current design, or contest the test results. A rewritten version of an earlier case, no longer available, by the same autho...Starting at €8.20
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Wright Line, Inc. (A) (Spanish Version)
Corey, E. Raymond; Kinnear, Constance M.Case HBS-502S13MarketingLa división de Wright Line Barry Wright vende accesorios utilizados para almacenar, proteger y facilitar el acceso a los medios informáticos, tales como tarjetas, cintas y disquetes. Con el crecimiento explosivo en el mercado de las computadoras de negocios y la tendencia pronunciada hacia el uso descentralizado, el mercado de accesorios de computadora se ha fragmentado considerablemente. ventas directas de Wright línea de fuerza, por lo tanto, l...Starting at €8.20
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Philips Healthcare Latin America
Gupta, SunilCase HBS-515097-EMarketingOn a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of his busy schedule of the General Management Program (GMP) at the Harvard Business School to reflect on his company's situation. Mazon was the Vice President and General Manager of the Imaging Systems Division of Philips Healthcare in Latin America (Latam). For three consecutive years, Philips Ultrasound business was losing market share in Lata...Starting at €8.20
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Flipkart: Transitioning to a Marketplace Model, Teaching Note
Gupta, Sunil; Narayandas, DasTeaching Note HBS-516095-EMarketingTeaching note for case 516017. In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be India's largest marketplace, and Amazon and other deep-pocket traditional retail giants like Reliance, Future Group, and Tata left no stone unturned to ca...Starting at €0.00
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20