Note on Pricing (Spanish version)

  • Reference: HBS-512S14

  • Number of pages: 18

  • Publication Date: Jan 1, 1980

  • Fecha de edición: Oct 29, 1984

  • Source: HBSP (USA)

  • Type of Document: Case

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Description

Intended to serve as a comprehensive overview of pricing strategy.

Keywords

Competition Competitive Strategy Marketing strategy Pricing Pricing strategy Target markets