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Vitamax Technologies
Guiu E.; Bertini, Marco; Nueno, José LuisCase M-1139Information Technologies, MarketingCon la variación de su entorno competitivo, la empresa Vitamax ve amenazada su saludable posición en el mercado. Se analizan distintos aspectos de la empresa Vitamax Technologies: el incremento en el precio inicial de sus acciones al salir a bolsa; la amenaza de desintermediación; la baja conversión que tienen de suscriptores a clientes activos; y en general, la evolución de su modelo de negocios (buscan disminuir ventas de intermediación pura e ...Starting at €8.20
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How Cash Connects With Everything Else: Understanding a Cash Flow Statement
Berman, Karen; Knight, JoeBook Chapter HBS-6559BC-EKnowledge and CommunicationYou can calculate a cash flow statement just by looking at the income statement and two balance sheets. The information you'll learn by going through the exercise in this chapter can be invaluable. It will contribute to your understanding of how to be cash flow positive. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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Homing In on Cash Conversion
Berman, Karen; Knight, JoeBook Chapter HBS-3842BC-EThe cash conversion cycle, introduced in this chapter, measures how effective a company is at collecting its cash. The cycle can be shortened by the techniques discussed: decreasing days of sales outstanding (DSO), decreasing inventory, and increasing days payable outstanding (DPO). This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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A Primer on the Art of Finance: For Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6545BC-EIf you're like a lot of entrepreneurs, you may be a little mystified by the idea that finance is partly an art. But understanding the "artistic" aspects of finance is key to developing financial intelligence. This chapter examines how financial professionals make estimates and assumptions using accruals and allocations, depreciation, and valuation. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20
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Leverage Ratios - The Balancing Act: Financial Leverage for Entreprenuers
Berman, Karen; Knight, JoeBook Chapter HBS-6563BC-EIn a small entrepreneurial company, debt can be a big part of what owners think (and worry) about. This chapter focuses on financial leverage (the extent to which a company's asset base is financed by debt) and two ratios: debt-to-equity, and interest coverage. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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Revenue - The Issue is Recognition: Entrepreneurs Need to Understand the Possibilities and Pitfalls
Berman, Karen; Knight, JoeBook Chapter HBS-6548BC-EThe issue of when a sale can be recorded is one of the more artful aspects of the income statement that entrepreneurs need to learn. This chapter explains the often murky guidelines accountants use for recording and recognizing a sale and identifies some areas you should keep an eye on where manipulation of the numbers sometimes occurs. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20
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The London 2012 Olympic Games
Gourville, John T.; Bertini, MarcoCase HBS-510039-EMarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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Putting Financial Intelligence to Work - Growing Your Business: Helping Your Entrepreneurial Venture Succeed
Berman, Karen; Knight, JoeBook Chapter HBS-6573BC-EMany entrepreneurs misunderstand the process of growth. They assume that it will take care of it itself - but, in reality, putting your company into a growth mode should be a conscious choice. This chapter discusses different paths to growth, and emphasizes how increasing your financial intelligence makes starting and running a company both easier and more rewarding. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What Y...Starting at €8.20
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Lastminute.com (A)
Bertini, Marco; Nueno, José LuisCase M-1115Information Technologies, MarketingSe analizan distintos aspectos de la empresa Lastminute.com: el incremento en el precio inicial de sus acciones al salir a bolsa; la amenaza de desintermediación; la baja conversión que tienen de subscriptores a clientes activos; y en general la evolución de su modelo de negocios (buscan disminuir ventas de intermediación pura e incrementar la provisión de servicios de valor añadido).Starting at €8.20