Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision

By Lamyin, M. / Bertini, Marco / Nueno, José Luis

The case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.

Collection: IESE (España)

Ref: M-1124-E

Format: PDF

Number of pages: 16

Publication Date: Jun 1, 2001

Language: English, Spanish

Description

Year: 1999

Geographic Setting: México

Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision

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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision

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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision

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